Yankee Candle Company Hiring for Omnichannel Marketing Manager – Yankee Candle Job at South Deerfield, MA Full Time

Position Title: Manager, Omnichannel Marketing

Location: South Deerfield, MA

Job Summary:

The Manager, Omnichannel Marketing drives the development of channel strategies to increase distribution, sales, and profit for the Home Fragrance Business Unit, serving as the internal expert on customer strategies, shopper marketing, and insight driven selling stories across key wholesale channels and customers. The Manager, Omnichannel Marketing is accountable for preservation of existing business and creation of new business opportunities through maximizing omnichannel shopper marketing plans and budgets, driving optimized online and in-store assortments, planograms, promotional, and off shelf plans via best in class insight driven line reviews and customer collaboration. Serves as the liason between sales and internal cross functional teams – closely collaborating with Brand, Brand Activation, e Marketing, e Planning, e Analytics, and Finance to link internal strategies and priorities with customer strategies and priorities.

Specific Responsibilities:

Specific responsibilities will include but are not limited to:

• Leads the annual customer and channel in-store and online planning process across assigned channels and customers
• The internal expert on channels and customers, their strategies, keys to success, and performance
• Understands business, brand, and customer priorities and through the planning process and collaboration with Sales establishes common ground between division and customer strategies and priorities
• Leverage national plans and strategies to develop and manage omnichannel customer marketing budget & plans with input from Director of Omnichannel Marketing and key brick & mortar and e Sales Partners. Ensure budgets and spending are reconciled with finance.
• Partner with Brand Activation to develop, manage, and execute customer specific omnichannel in-store POP, signage, displays, and digital marketing consistent with brand guidelines.
• Leads customer specific product creation (iGKM) and display opportunities, partnering cross functionally to ensure they align to brand strategies and profitability goals.
• In partnership with cross functional team and Sales, drive optimized in-store and online assortments and planograms, delivering against key distribution goals.
• Provides input to sales in their completion of forecast tools for innovation and seasonal offerings.
• Provides input to brand/brand activation on customer/channel pricing, packaging, product, content, fixture, display needs.
• Recommends channel perspective and needs for pricing.
• Communicates retailer margin and pricing expectations.
• Work with Sales and Brand to track, analyze, and reports potential impact of pricing exceptions across channels.
• Aware of cross-channel and cross-customer conflict; tracks and mitigates marketplace dynamics.

• Supports key customer meetings including semi-annual or quarterly Line Review
• Builds selling stories to educate/influence division counterparts on best practices and marketplace trends.
• Present to customer when appropriate (i.e. Line Review, JBP, Innovation Summits)
• Inputs to customer planning selling decks to guarantee the needs of the online shopper are met.

• Leads bi-annual cross functional Customer Immersions to drive education throughout the BU
• Partners with Sales Team as needed on financial approval for all programs and plans
• Preparation of financial analysis to ensure iGKM activities meet financial requirements.
• Partners with sales and cross functional analytic resources to provide & help interpret appropriate POS measurements to aid in the decision making process and analysis.

• Supports the analysis of new product launch and merchandising initiatives.
• Recommends potential launch activation approaches.
• Manages timelines associated with implementation.
• Supports the innovation tracking and reporting process and shareouts

Ideal Candidate Profile:

• 5 – 7 Years related work experience.
• Experience with a CPG or durable company, ideally in omnichannel role, channel marketing, trade marketing, management, brand management, insights or sales.
• Highly collaborative with partners and other organizations to achieve results.
• Strong analytic skills. Experience with syndicated data (IRI, NPD) highly desired.
• Experience working with major mass retailers a plus – including Walmart, Target and/or Costco.
• Four year College/University degree.
• Fluent in English (verbal and written).
• Up to 25% travel may be required.

Job Type: Full-time

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift

Education:

• Bachelor’s (Preferred)

Experience:

• Marketing: 1 year (Preferred)

Work Location: One location