Walton Isaacscon, LLC Hiring for Group Media Director at Remote Full Time

Description: The Group Media Director works closely with the SVP, Media and the VP, Group Media Director to lead integrated media solutions across multiple clients. The Group Media Director has an entrepreneurial spirit as well as a strong business acumen and strives for operational excellence. He/She is a strong leader who does not settle for the expected and pushes ideas beyond obvious possibilities to help clients solve business problems. The Group Media Director is knowledgeable in the field, possessing a broad set of media skills with expertise in broadcast, digital, social and programmatic.
. Requirements: The Group Media Director is part of the Media management team and is responsible for the following:
Management:

• Lead the day-to-day management of the Lexus National media team along with key accounts.
• Guide planning and buying for assigned team(s) and ensure team operates and is functioning at high level by providing adequate training, conducting evaluations, resolving issues/problems, establishing necessary processes and ensure team camaraderie.
• Oversee all elements of planning, from strategy to execution to post buy analysis.
• Manage and maintain solid client relationships and demonstrate strong strategic thinking.
• Cultivate relationships with all cross functional WI teams working on the client’s business.
• Ensure that the client team has a sophisticated understanding of the changing digital landscape.
• Produce, evolve and define cross platform Media best practices.
• Work to develop new business opportunities with existing and new clients.

Responsibilities:

• Oversight of all assigned Media budgets and collaborate with VP and SVP on staffing and resource requirements.
• Reinforce a target-centric view (Black, Hispanic, LGBTQ+ and General Market) in all thinking.
• Encourage, sell-in and lead the development of innovative, first to market digital ideas.
• Identify opportunities for cross-platform deals, when appropriate.
• Take learnings from campaigns to provide strategic insights to the client(s).
• Challenge the team to discover and articulate insights (not just facts).
• Provide point-of-view on various media in the marketplace.

Lexus National:

• Elevate the strategic approach of media recommendations.
• Act as media team lead and the key point of contact between internal team and Media.
• Ensure excellent quality control standards and that all team requests are delivered on time.
• Serve as presenter from an Integrated Media standpoint. Act as lead, back up and co-presenter.
• Establish solid KPIs and work closely with team to analyze campaign performance.
• Collaborate in plan development and oversee flowchart revisions as well as budget stewardship.

Results:

• Educate at the executive level on the client-side business impact of the Media campaign results.
• Inform the agency at large what the implications are for the Media campaign results.
• Assess performance to determine the extent to which the original objectives/strategies were met.
• Develop and present solid incremental budget recommendations.
• Produce campaign results reports highlighting learnings and recommendations.

Media Expertise:

• Meet with executive contacts at key media partners and industry representatives on a regular basis to identify new ideas that are strategically aligned with the client’s business.
• Keep abreast of trends (press, seminars, current events, etc.) that may impact client business.
• Attend conferences or training sessions to help advance disciplinary knowledge and stay on top of new approaches or technology.
• Possess a good overview of programmatic work applied to a DSP and DMP to further drive effectiveness and efficiency for DG focused efforts.

Qualifications:

• Bachelor’s or advanced degree with a minimum of 15+ years in roles of increasing responsibility in departments of similar nature with 10+ years in a management role.
• Strong leadership skills and general management orientation.
• Extensive knowledge of the principles of advertising, marketing and media.
• Expertise in the dynamics of media. How each media element performs alone, how they perform together and how they are constantly changing.
• Strong understanding of the clients’ industries and environments within which they operate.
• Confidence and competence in articulating objectives, opportunities and techniques.
• Provide high-level strategic knowledge fused with the expertise of the media business.
• Flexibility to use alternative analytical approaches to solve media problems.
• Excellence in writing clearly and concisely as well as presenting in an articulate and confident manner to internal and client stakeholders.
• Proven track record to effectively and comfortably communicate and interact with clients and negotiate on the client’s behalf.
• Foster a strong, cohesive working (remote) team as well as train and inspire colleagues.
• Ability to effectively handle personnel issues.

COVID-19
Walton Isaacson, LLC., has a mandatory vaccination policy.
TRAVEL
Ability to travel.
FLSA STATUS
Full-Time; Exempt
BENEFITS & PERKS

• Medical, Dental, Vision, Basic Life, Flexible Spending Accounts, and Supplemental Insurance
• 401(k) with company match
• Paid Holidays
• Summer Fridays
• Unlimited PTO
• Hybrid/Flex schedule

Job Type: Full-time