VP of Global Sales & Marketing

The VP of Sales and Marketing is responsible for sales revenue, marketing and distribution channels. They are responsible for developing the strategic sales plans based on company goals that will promote sales growth and customer satisfaction. Specific responsibilities include business and market development, customer management (pre-sales), management of market research, strategic direction for promotion and advertising and sales growth. The VP will also design incentives and oversee the sales and marketing team members’ daily activity and development. The successful candidate must have a track record of execution against sales goals to support profitable growth.

Duties and Responsibilities:

• Identify, evaluate, prioritize appropriately customer’s tenders and requirements.
• Lead tender development and submissions.
• Develop comprehensive quotations.
• Manage sales funnel and forecasting.
• Deliver sales to revenue and gross margin goals.
• Develop sales methodologies and processes (Company x1000).
• Analyze (quantitatively) and evaluate the effectiveness of sales and marketing methods, costs, and results.
• Develop and manage sales and marketing budgets.
• In coordination with Global Field Services, help identify local Sales Reps/Distributors and vet potential parties in a due diligence process. Participate in negotiating contract with distributors/sales reps.
• Plan marketing and branding objectives alongside other company staff. Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
• Provide feedback to Engineering team re: system enhancements / needs from existing / future customers.
• Create, design and deliver press releases, advertisements, and other marketing materials including print ads and publications.
• Identify, coordinate and participate at trade shows.
• Other duties as required.

Job Requirements & Skills:

• BA in Marketing/Business or a technical degree with related sales/marketing experience required. MA preferred.
• 5+ years’ experience in highly technical market (startup company experience a plus) with some of the following; x-ray based imaging, imaging analysis, airport explosive detection systems, computed tomography.
• Track record of managing sales team (internal and external) to meet sales growth and revenue targets.
• Experience in developing brand for a startup company.
• Experience with airport security market and selling capital equipment
• Proficiency at conveying brand information and market messaging with an engaging presentation style to a diverse group of people.
• Ability to visualize problems and articulate solutions while in front of an audience.
• Excellent communication skills (written and oral).
• Comfortable and engaging with customers communicating technical information from the customer’s point of view. Ability to derive competitive advantage from highly technical information and form messaging.
• Possess a strong and positive attitude.
• International travel required.
• High level of personal enthusiasm and self-motivation
• Drives for results. Sense of urgency and a demonstrated ability to meet deadlines.
• Strong team player. Proven ability to work with other disciplines (e.g. engineering, service) to win tenders and delight customers post-sales.
• Knowledge of contracting, negotiating, and change management. Knowledge of structuring sales quota goals and revenue expectations. Experience in planning marketing strategies, advertising campaigns, and successful public relations efforts.

Job Requirements:

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