The VP of Sales and Marketing is responsible for sales revenue, marketing and distribution channels. They are responsible for developing the strategic sales plans based on company goals that will promote sales growth and customer satisfaction. Specific responsibilities include business and market development, customer management (pre-sales), management of market research, strategic direction for promotion and advertising and sales growth. The VP will also design incentives and oversee the sales and marketing team members’ daily activity and development. The successful candidate must have a track record of execution against sales goals to support profitable growth.
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