VP of Ecommerce Full Time NEW

Role Overview

The Head of eCommerce will serve as the strategic and operational leader of the brand’s digital business. This VP-level role is responsible for owning the eCommerce P&L, defining the online growth strategy, and driving the roadmap for technology and customer experience.

The ideal candidate will bring a strong mix of analytical rigor, creative vision, and cross-functional leadership building a scalable digital business that deepens customer loyalty and drives profitability.

Key Responsibilities

Strategic Leadership & P&L Ownership

• Own the eCommerce P&L driving revenue, profitability, and customer lifetime value.
• Develop and execute the digital growth strategy aligned with company goals and brand values.
• Partner closely with Finance to forecast, model, and report on key performance metrics.
• Define and own the vision for the eCommerce roadmap from platform evolution and UX optimization to technology integrations – all with an unwavering obsession for customer experience.
• Lead cross-functional alignment on digital priorities across Marketing, Product, Operations, and Creative teams.
• Champion data-driven decision-making and digital innovation to elevate brand storytelling and conversion.
• Build and manage vendor and platform relationships, ensuring the tech stack and tools scale effectively with business growth.

Customer Experience & Conversion

• Oversee site merchandising, content strategy, and on-site UX to ensure a seamless and luxurious customer journey.
• Leverage analytics and A/B testing to continuously optimize conversion rates and AOV.
• Partner with Operations to ensure flawless execution from order to delivery.

Performance Marketing & Retention

• Partner closely with Marketing and external agencies to drive traffic through paid media, SEO, email, and affiliate channels.
• Enhance retention strategies through CRM, loyalty, and personalization programs.

Team Leadership & Development

• Lead, mentor, and develop a high-performing team.
• Foster a culture of accountability, collaboration, and continuous improvement.
• Set clear KPIs and professional development goals aligned with company strategy.
• Champion an innovation mindset empowering the team to experiment, challenge convention, and surface bold ideas that drive growth and elevate the customer experience.
• Report and communicate performance to the executive team, translating analytics into actionable strategies that drive measurable business outcomes.

Qualifications

• 15+ years of progressive experience in eCommerce or digital business leadership, with at least 2 years at the VP or equivalent level.
• Proven track record of scaling a DTC business preferably in premium or luxury retail fashion.
• Experience managing full P&L and driving profitability.
• Strong understanding of Shopify (or similar), analytics platforms, and CRM systems.
• Strategic thinker with hands-on execution capability.
• Exceptional leadership, communication, and stakeholder management skills.
• Passion for customer experience.

Salary $200,000 + 15% Bonus