This position is eligible for up to 2 days of remote work.
As a social media subject matter expert, the Digital Marketing Specialist represents the Department’s mission of supporting students’ university experience through proactive, accessible, responsive and inclusive social media engagement with current and prospective students and their families, HFS staff and the UW community. In collaboration with Communications and Marketing (ComMar) team members and HFS partners, this position provides expertise and thought leadership in social media and develops and executes communications strategies and tactics through HFS’s social media presence on Instagram, Facebook, Twitter and TikTok. Primary goals of the position include building and engaging with the digital community through social media channels, paid advertising campaigns and marketing campaigns, in alignment with the web. Effectiveness is achieved by staying attuned to ever-changing social media trends and best practices.
Project and Relationship Management:
IMPACT TO THE UNIVERSITY
Communicating and promoting the benefits of HFS’s programs and services encourages students, faculty and staff to avail themselves of these opportunities, which are intended to provide a sense of community, convenience and value—enhancing the campus environment and contributing to revenue for the Department as well as the University.
Position leads multi-channel social media presence that resonates with and engages a wide range of audiences and reflects a keen attention to inclusivity and accessibility. Works in a deadline-driven environment. Additional duties may be assigned for special events that occur within or outside the regular work schedule.
No direct reports: may train entry-level staff, and may hire, coach and/or manage student interns and student employees.
Communications and Marketing Manager
Bachelor’s degree in Marketing, Advertising, Communications or a related field, and one-two (1-2) years of experience leading, developing and executing multi-channel social media strategy.
Equivalent education and/or experience may substitute for minimum requirements.
CONDITIONS OF EMPLOYMENT
A satisfactory outcome from the reference check process is required prior to hire.
Job Type: Full-time
Pay: $5,200.00 per month
Governor Inslee’s Proclamation 21-14.2 requires employees of higher education and healthcare institutions to be fully vaccinated against COVID-19 unless a medical or religious exemption is approved.
Work Location: One location
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