Uncommon Marketing Works Hiring for Digital Media Marketer Job at Remote Remote

Are you a superstar Digital Media Marketer who is ready to lead the way forward in building high-performing campaigns across search & social and much much more?

Our company is seeking a Digital Media Marketer to lead the planning, implementation, optimization, and reporting of performance marketing initiatives to help drive traffic and maximize ROI across Paid Social channels. The Performance Marketing Manager is an integral role in the planning and execution of performance campaigns spanning across digital channels. You will collaborate with internal and external teams to produce, monitor, and optimize multiple digital campaigns and SEO performance. This role requires strong analytical abilities to evaluate end-to-end customer experience across digital channels and customer touchpoints.

As a Digital Media Marketer at our company, you will:

• End-to-end management of performance marketing activity across Paid Social channels.
• Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimize and report on performance.
• Develop test and learn initiatives across Paid Social.
• Work with Inbound Marketing to ensure messaging across all channels are consistent and aligned.
• Work closely with the wider marketing team to optimize audience strategies.
• Ensure budget is spent across performance channels efficiently.
• Manage weekly forecasting and budget flow management, including measuring and reporting performance of all digital marketing campaigns, assessing against goals (ROI and KPIs). You will be responsible to identify trends and insights, optimizing spending and performance based on the insights, and provide thought leadership and perspective for the adoption of marketing technologies for SEO, Paid Social, and Paid Search.

Search Engine Optimization Responsibilities

• Plan, develop and implement our SEO strategy
• Work towards organic search optimization and ROI maximization
• Demonstrated experience conducting a technical audit and optimization of findings
• Backlink strategy development and management
• Regularly perform thorough keywords research
• Identify key SEO KPIs
• Monitor redirects, click rate, bounce rate, and other KPIs
• Prepare and present reports regularly
• Apply buyer personas to better target identified audiences via content
• Identify problems and deficiencies and implement solutions in a timely manner
• Suggest improvements in process and productivity optimization
• Collaborate with web developers and marketing teams
• Stay up to date with the latest SEO and digital marketing latest trends and best practices

Paid Media Responsibilities

• Manage, review, and perform daily account responsibilities associated with Google AdWords, Bing, Facebook/Instagram Ads, LinkedIn Advertising, and other paid media platforms for a variety of clients.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
• Plan, execute, and measure experiments and conversion tests.
• Manage the creation of large keyword lists.
• Provide copy and graphical suggestions based on ROI and best practices.
• Manage Display network placement lists on AdWords and through other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
• Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
• Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engines, Paid Social, and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication to team and management on project development, timelines, and results.
• Provide oversight and work closely with the other team members to meet client goals.

Required Qualifications

• Demonstrable experience leading and managing display advertising, search engine optimization, search engine marketing, paid social media and analyzing data and reports to report on a client’s full-funnel digital strategy.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience with A/B and multivariate experiments
• Experience with LinkedIn Campaign Manager
• Experience with B2B Lead Generation Campaigns
• Solid knowledge of website analytics tools
• Working knowledge of ad serving tools and the media buying space (DSPs, DMPs, SSPs)
• Experience in setting up with CRO platforms (Optimizely, Google experiment, VWO)
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Desired Education/Experience

• Bachelor’s degree in marketing or a related field
• Hubspot experience a plus
• Minimum 4 years experience in digital marketing
• Agency experience preferred
• Certified with Google Ads
• Achievement-oriented — enjoys taking on challenges, even if they might fail

Required Skills and Technologies:

• Google Analytics
• Google Search Console (Webmaster Tools)
• Google Keyword Planner Tool
• Google AdWords
• Bing Ads
• Facebook for Business
• Twitter Ads
• Linkedin Ads
• Google Shopping/Merchant Center
• Deep expertise of Microsoft Excel
• CMS Frameworks: WordPress
• Working knowledge of HTML and CSS
• Strong knowledge of search engine algorithms and ranking strategies
• Deadline and detail-oriented
• Enthusiastic, flexible, and creative problem solver with excellent attention to detail
• Excellent ability to collaborate with internal teams

Benefits/Salary:

• Salary: $68-$70,000
• Medical Benefits Not Offered
• 401k
• Unlimited PTO
• Professional Development Training
• Internet/Cell phone reimbursement
• Job Type: Full-time

Job Type: Full-time

Pay: $68,000.00 – $70,000.00 per year

Benefits:

• 401(k)
• Flexible schedule
• Paid time off
• Parental leave
• Referral program

Schedule:

• Monday to Friday

Supplemental Pay:

• Bonus pay

Application Question(s):

• Are you comfortable with the salary and benefits listed?

Education:

• Bachelor’s (Preferred)

Experience:

• Google Analytics: 3 years (Required)
• Facebook Advertising: 3 years (Required)
• Google Ads: 3 years (Required)
• SEO: 3 years (Required)
• PPC Campaign Management: 3 years (Required)

Work Location: Remote