Company Overview: True Care is a licensed Home Care Agency providing outstanding homecare service in the New York Metropolitan area. Our passionate dedication to our clients sets True Care apart. We work with our clients individually to ensure their satisfaction and comfort with the paraprofessionals caring for them. It is our mission to continue to raise the standard of homecare services. We are committed to providing the highest level of care by maintaining excellence in staff, procedures, and responsiveness. The True Care team is Healthcare professionals who are committed to helping our patients and caregivers experience the most excellent care.
Position Title: Brand & Digital Marketing Manager
Reports to: VP, Digital Strategy & Marketing Intelligence
Role: The Brand and Digital Marketing manager will be part of True Cares Employer Brand Strategy which is dedicated to being positioned as a top place to work. This will enable True Care to attract, hire, and retain amazing talent at scale. The role will also be an integral part of helping to create & positively drive our consumer brand. Overall, this position will be responsible for all marketing communications, maintaining the website(s), blogs, the social channels, and overseeing the demand generation marketing programs.
The ideal candidate will be well versed on all social media channels and have a superior knowledge of demand generation strategies & tactics. They will have a passion for growing brands and developing audiences.
The CRM Manager is responsible for all aspects of managing marketing campaigns and programs from ideation to launch. In this role, the successful candidate will assess proposed campaign strategies, provide recommendations, gather requirements, assets, design/develop, test and ensure campaigns are executed on time and within budget. The ideal candidate will be familiar with marketing automation platforms, specifically, HubSpot.
Tagged as: USA
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