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The Mom Project Hiring for Brand Manager (100% Remote) at Remote Full Time
About the Company
Our client is on a mission to make wellness approachable for everybody. By creating solutions that are convenient and affordably priced, we empower people of all fitness levels to take the first step toward living a healthier life.
Their award-winning compact seated ellipticals are revolutionizing the fitness category by making it easy for people to stay moving on their own terms – whether that’s at home watching TV or at your desk in the office. With over 1,000,000 users and rapid YoY growth, the brand is growing quickly and has a passionate, loyal customer base. Their expanding portfolio of connected wellness equipment, live-stream and on-demand content, and ergonomic fitness accessories is available online, in stores and internationally.
Their growth is fueled by our commitment to their consumers and the scrappy, innovative mindset they take when faced with new opportunities and challenges. They were included as part of Inc. Magazine’s Fastest Growing Companies in America in 2019 and 2020, and holds multiple product and innovation awards for their impact in the accessible fitness space.
Because they create products that serve every body, they believe in including every body. Their commitment to inclusion across race, gender, age, religion, identity, and experience pedals us forward every day.
Job Description
The Brand Manager (temp) responsibilities include developing launch plans, product portfolio management, monitoring brand performance (social, digital and traditional) and partnering with sales on key initiatives including distribution and channel specific activation.
Our client is on a mission to make wellness approachable for everybody. By creating solutions that are convenient and affordably priced, we empower people of all fitness levels to take the first step toward living a healthier life.
Their award-winning compact seated ellipticals are revolutionizing the fitness category by making it easy for people to stay moving on their own terms – whether that’s at home watching TV or at your desk in the office. With over 1,000,000 users and rapid YoY growth, the brand is growing quickly and has a passionate, loyal customer base. Their expanding portfolio of connected wellness equipment, live-stream and on-demand content, and ergonomic fitness accessories is available online, in stores and internationally.
Their growth is fueled by our commitment to their consumers and the scrappy, innovative mindset they take when faced with new opportunities and challenges. They were included as part of Inc. Magazine’s Fastest Growing Companies in America in 2019 and 2020, and holds multiple product and innovation awards for their impact in the accessible fitness space.
Because they create products that serve every body, they believe in including every body. Their commitment to inclusion across race, gender, age, religion, identity, and experience pedals us forward every day.
Job Description
The Brand Manager (temp) responsibilities include developing launch plans, product portfolio management, monitoring brand performance (social, digital and traditional) and partnering with sales on key initiatives including distribution and channel specific activation.
Responsibilities :
MARKETING COMMUNICATION
–Strategic planning process:
Partner with Director in development of 3-year strategy and annual OSGP
Responsible for ongoing tracking of key brand OSGP metrics
–Marketing Strategy:
Assist in campaign development and deployment across digital, social and traditional (TV/Print/Direct Mail)
Competitive and Communitii monitoring
Serve as creative stakeholder- responsible for ensuring brand alignment of majority of creative assets
Aggregate marketing program performance & results to inform future strategy and executions and create a feedback loop for continuous improvement
INNOVATION & GO TO MARKET
- Responsible for coordinating best-in-class innovation launch plans
Ensure development of required sales and marketing assets
Partner with sales team to develop sell-in materials
Deliver on-time and in-scope launch
–Develop launch plans including positioning, marketing plans, channel mix, pricing and sales support
–Serve as key partner to Sales in brand support
Includes marketing support as we enter new channels and customer accounts
–Drive excitement and support internally for new product launches (in partnership with product team)
LEADERSHIP & COMMUNICATION
–Have an in-depth understanding of everything that is happening on the brand and serve as a single point of contact for the broader organization
–Share brand activation and innovation plans to educate the organization on how we are building the brand in market