Sr. Director Of Marketing (Salary)

Taziki’s is a rapidly expanding brand, named one of America’s fastest growing leaders by Inc. 5000 in the fresh-casual segment. Having more than tripled in size since 2011, Taziki’s is approaching 100 restaurant locations, spanning across 17 states nationally.

The essence of Taziki’s Mediterranean Cafe is defined by sourcing authentic ingredients, serving made-from-scratch meals that nourish our customers daily without the use of fryers, freezers, or microwaves. We believe that great food brings people together and strive to help people and communities flourish, or as the Greek’s call it “Eudaimonia”, the good life.

We thrive on the words included in our culture compass: connection, challenge, collaboration, details, and fresh. These ideals are executed through our mission to create an environment that combines extraordinary food with meaningful human connection.

Sr. Director of Marketing is responsible for contributing to the management and growth of the overall brand through key growth initiatives. First, they are responsible for managing the marketing fund and for managing all members of the marketing department and the general direction of the Taziki’s marketing program. They teach and support Taziki’s high-touch (LSM) and high-tech (Digital strategies) model, and identify opportunities to drive sales. Second, in coordination with Operations, they are responsible for the expansion of Taziki’s off-premise dining and digital ordering program, which includes catering and delivery. Third, the Sr. Director of Marketing is responsible for supporting Taziki’s franchise recruitment strategy to continue the expansion of the brand.

BENEFITS:

• Competitive pay
• Health, Dental and Vision Insurance
• FREE Meals
• Paid Vacation
• Exciting and dynamic work environment
• Opportunities for growth and a promising career path

RESPONSIBILITIES:

Marketing –

• Monitor restaurant market dynamics, consumer trends, and best in practice growth ideas
• Align marketing priorities to achieve company revenue goals and maximize franchise store growth
• Manage the marketing fund
• Management of the marketing department team areas of focus

• Data Analytics & Consumer Behavior
• Marketing Implementation & Digital Strategies
• Creative Request Project Management
• Responsible for the development of the Taziki’s marketing method
• Protect the cultural identity of the brand
• Create, share & manage an annual marketing plan and schedule
• Communicate with franchise owners, managers and local marketing directors
• Participate in conferences & events while representing the marketing department
• Manage creative briefs and brainstorming sessions with the marketing staff
• Manage and review Public Relations plan and support from agencies
• Manage marketing revenues generated through other services
• Track & report sales for all marketing promotions
• Development of Marketing training materials and training sessions
• Contribute to Taziki’s communication webcasts

Off-premise Dining: Marketing & Development

• Monitor market dynamics & best in class ideas
• Manage direction & growth of the catering program
• Track catering sales for Taziki’s system to achieve/exceed 10% of total sales
• Design catering program marketing strategies, materials and campaigns
• Coordinate catering menu changes, promotions, and limited time offers
• Manage Catering Call Center
• Promote/implement catering online ordering program
• Develop catering rewards and delivery programs

Franchise Marketing & Recruitment

• Develop sales and marketing strategies to attract multi-unit franchise partners
• Coordinate with Franchise relations and operations

COMPETENCES: Qualifications/Knowledge/ Skills –

• Fits Taziki’s culture (brand values, mission & purpose)
• Degree in marketing or PR required; Degree in business preferred
• Hospitality, restaurant and catering experience preferred
• 3-5 years of experience in a related position or field
• Proficient with Microsoft Office products (Word, Excel, and PowerPoint)
• Thorough knowledge of Keynote, other presentation software
• Capable with Adobe creative suite (In Design, Illustrator, Photo Shop)
• Ability to organize and manage multiple projects and tasks
• Ability to prioritize projects in order to meet deadlines
• Strong verbal and written communication skills
• Strong understanding of grass roots and traditional marketing methods
• Exceptional business & economics skills and the ability to evaluate the effectiveness of marketing efforts to track cost/benefit and ROI
• Strong understanding of branding and the importance of brand loyalty
• Professional attitude and respect for coworkers, establishment, and the brand

PHYSICAL/MENTAL REQUIREMENTS: Position requires sitting for an extended period of time

WORK CONDITIONS/HOURS:

• Monday – Friday. Shifts may vary between the hours of 7:00am – 6:00pm
• Position averages 40-50 hours weekly, although hours may increase based on events such as new store openings, marketing conferences, and corporate meetings
• Periodic travel is expected to assist with marketing efforts, new store openings, conferences and events

Taziki’s is an Equal Opportunity Employer

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