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Posted: 04-May-26
Location: Atlanta, Georgia
Type: Full-time
Categories
Sales/Marketing/Sponsorship
Sector
Professional Sports
The Sr. Associate Athletic Director of Marketing & Fan Experience is responsible for driving strategic marketing, enhancing the fan experience, and overseeing all aspects of ticketing (ticket office and sales), creative services, and communication. This role leads efforts to maximize game-day engagement, increase attendance, elevate the athletics brand, and produce high-quality digital content across various platforms. Responsible for setting employee goals, assessing employee performance and providing feedback, and making pay recommendations.
Education Requirements
Bachelor’s Degree in a related discipline or an equivalent combination of education and experience.
Required Experience
Eight or more years of relevant experience, including three or more years of supervisory experience.
Job Duty 1
Devise and execute a strategic plan to enhance the overall Georgia Tech fan experience which includes external marketing, gameday/in-venue production, ticketing, radio, hospitality, and related GTAA messaging.
Job Duty 2
Direct the day-to-day operations of marketing, fan experience, ticketing, creative services, video, and communication units, including the implementation of the unit’s strategy and development and performance management of staff.
Job Duty 3
Lead the strategic vision for all aspects of live broadcast staffing and production for network telecasts and live streaming.
Job Duty 4
Represent GT Athletics with efforts and initiatives involving operational and business partners, including various Institute departments, external partners, and intercollegiate athletics organizations such as the NCAA and ACC.
Job Duty 5
Collaborate with conference and other GTAA units, and liaison with outside broadcasters, vendors, and stakeholders as needed for GT Athletics events.
Job Duty 6
Collaborate with other athletics department and non-athletics department units to effectively market Georgia Tech Athletics to facilitate incremental revenue.
Job Duty 7
Serve as administrator for assigned sports.
Job Duty 8
Perform other job-related duties as assigned.
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About Georgia Institute Of Technology
Located in Atlanta, Georgia, the Georgia Institute of Technology is a leading research university committed to improving the human condition through advanced science and technology. There is no doubt that Georgia Tech stands out as a distinctively different kind of university, one that is eagerly encouraging and developing the revolutionary technologies of the 21st century. Equipped with the extremely rich resources of an outstanding student body and faculty; strong partnerships with business, industry, and government; and support from alumni and friends, Georgia Tech is designing a future of global preeminence, leadership, and service.
Connections working at Georgia Institute of Technology
https://ncaamarket.ncaa.org/jobs/22251117/sr-associate-athletic-director-marketing-fan-experience
