Social Media & Storytelling Lead Full Time NEW

Tuli Lodge started as a six-month proof of concept on Pier 62, and now we’re operating two new locations this summer: one on the Lake Union piers in South Lake Union, and an “outpost” at Old Stove Brewing’s Ship Canal in North Queen Anne. We’re scouting our first permanent location, preparing to fundraise, and building the team that will work with us to grow us across the US!

In our first season, we grew to 7,000+ social media followers, millions of organic impressions, hundreds of influencer relationships, and over 4,000 unique guests. We’re looking for a Social Media and Storytelling Lead who wants to take Tuli to a whole new level from our early and scrappy stage into something big!!

The Role

This is Tuli’s first full-time digital marketing hire, and we’re looking for a true go-getter, idea machine, and compelling storyteller. You’ll own our digital presence and the way we bring our brand narrative to life.

You’ll work closely with our Partnerships & Events Lead (AKA IRL Marketing Lead) to surface and amplify everything happening at Tuli, collaborate with our graphic designer / art director on content assets, and stay plugged into on-site operations so nothing worth capturing slips by. You report directly to the founder and CEO.

What You’ll Do

Organic Social Media (Your #1 Priority)

• Own strategy and day-to-day execution across Instagram, TikTok, and any other digital platform where our audience shows up
• Move fast on trends
• Ideate, script, film, edit, and post video content yourself — no waiting on someone else to hand you a concept and turn it into reality
• Build and manage a content calendar, and adjust in real time as things happen at Tuli
• Write compelling, on-brand captions that make people stop scrolling
• Collaborate with our Art Director on visual assets — you don’t need to be an expert in illustrator, but you have to know what’s good or whip something up quickly in canva
• Work closely with our Partnerships & Events Lead to make sure every activation, collab, and big moment is hyped before it happens, and recapped for the FOMO
• Own our DMs — use tools to scale and make people feel heard, not just AI auto-replies
• Track performance obsessively, analyze what works, present data to leadership, and use it to drive what we do next

Content Creator & Influencer Program

• Own our Creator in Residence program in partnership with our IRL Marketing Lead
• Run influencer outreach, manage relationships, and track deliverables
• Write video & content guidelines
• Set creative direction for collaborations and hold partners accountable to the vision

Media Production & Library

• Keep all images and videos (raw and edited) organized and searchable
• Develop shot lists for missing content and either capture it yourself or coordinate to get it

Growth Opportunities

This role is social-first, but as you settle in and the team grows, there’s clear runway to expand into:

• Email marketing (newsletters, automations, transactional messaging)
• Paid social
• Google Ads
• SEO and Google Business Profile optimization
• Text blasts
• Building and managing a team under you as Tuli scales

Who You Are

We’re not hiring only based on years of experience. We’re hiring based on proof of work, instinct, and the ability to move fast and figure things out.

• Chronically online: you know what’s trending before it blows up big, and you’re already thinking about how Tuli fits in with the bit
• An executor, not just an ideator: you don’t pitch and wait, you pitch and already have a draft and make the dream a reality
• A strong storyteller: you know how to get people to feel emotion through words, sounds, and pictures
• Have a strong understanding of the Tuli narrative: you get what we’re trying to build, and are already cooking on how to make people feel that tuli feeling through content
• A video native: you can ideate, script, shoot, edit, and post a short-form video from scratch, quickly, and you can give direction to others for how to do the same
• Analytical: you track performance, know what metrics matter, can explain what the data means, and make a plan according to the statistics
• Hyper-organized: you’re fastidious about naming files, hitting deadlines, and know where to find any photo or piece of information
• A fast learner: you pick up brand voice and visual aesthetic quickly and don’t need a 50-page guide to get it right; you know how to learn new tech tools to level yourself up
• AI-savvy but original: you use AI as a tool, not a crutch, and are always pushing yourself to learn the latest
• Energized by early-stage environments: you’re excited to make a big impact with limited resources, love building from scratch, and are inspired by the speed of a startup
• Can see & recreate cool aesthetic: you have strong aesthetic intuition and can make a vibey mood board

Logistics

• Full-time employee role
• Hybrid: 4 days per week in-person in Seattle, with flexibility to work remotely on a case-by-case basis
• Must be available for events and on-site moments on evenings and weekends as needed
• Reports directly to the Founder & CEO

Compensation & Benefits

• $60,000 base salary + target $10,000 annual performance bonus, with room to grow based on achievement of goals
• Paid sick leave
• Paid time off
• Unlimited sauna + cold plunge access at all locations
• A real seat at the table as we grow – we’re building this with you, not around you!!

Compensation will grow as we fundraise and scale. If you crush it and help drive demand, we will be sure to pass along wins to our team whenever we are able.

Our Culture

We move fast and hold a high bar on everything — every caption, every guest interaction, every piece of content. We’re a small team, work hard, and make shit happen really quickly. We want people who are energized by growth and willing to work hard every day. We also value being human and having balance, so if you show up and work incredibly hard when you’re on, we protect and respect the times you are off.