Social Media Marketing Director Full Time

The Social Media Manager will administer the company’s social media marketing and advertising. Administration includes but is not limited to:

• Deliberate planning, strategy and goal setting
• Development of brand awareness and online reputation
• Content management (including website)
• SEO (search engine optimization) and generation of inbound traffic
• Cultivation of leads and sales
• Reputation management

The Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as she/he engages with customers on a daily basis, with the ultimate goal of:

• Turning fans into customers.
• Turning customers into advocates.

Community participation.

Community leadership and participation (both online and offline) are integral to a Social Media Manager’s success. An essential component is communicating the company’s brand in a positive, authentic way what will attract today’s modern, hyper-connected buyers.

Content management duties include:

• Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads)
• Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building).
• Create a regular publishing schedule and promote content through social advertising.
• Leverage the right tools to manage your content.
• Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
• Integrate all channels of marketing (social media, SEO, content marketing, email, print and digital marketing)
• Manage or oversee all social advertising campaigns.

This position is full time salaried with benefits.

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