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Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.
Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry’s commitment to equity, inclusion, and diversity.
Job Title: Social Media Content Creator & Community Manager
Primary Purpose: We are looking for a social media expert to join the Kate Spade New York communications team who loves fashion, data and creating content.
The core areas of focus for this role are as follows:
Social Media Strategy & Content Creation – The Social Media Manager will focus on strategizing, planning and creating content for Kate Spade New York’s social channels prioritizing TikTok, Instagram, Youtube, and Pinterest. Must also be very proficient in Facebook, Snapchat and Twitter, ensuring that the brand values and voice pull through in content and storytelling across all platforms.
Community Management – The Social Media Manager will grow Kate Spade New York community through the creation and execution of compelling content and engagement around marketing messages that align with company-wide initiatives.
The successful individual will leverage their proficiency in Social Media to…
PLANNING & MANAGEMENT
- Plan, curate, and schedule daily posts across all platforms with a focus on Instagram and TikTok
- Manage day-to-day social listening across social platforms including engaging daily with the ksny online community in a meaningful way – seeking out conversations outside of the ksny owned platforms to tap into culture and be perceived as relevant by Gen Z
- Create weekly and monthly editorial content calendars working in advance to align with main marketing messages and storytelling initiatives
- Collaborate with the PR, Influencer Marketing teams and greater marketing team on branding initiatives, establish and execute strategic social strategies and campaigns for new launches, events, and brand partnerships
- Stay ahead of key industry trends, competitive insights and emerging social and digital platforms and best practices. Constantly explore and evaluate new social platforms, tools, services and vendors and provide recommendations
- Work with the Senior Director to manage and track the social media budget for agency fees, and publishing and analytics tools
CONTENT CREATION & CURATION
- Must possess compelling content creation abilities and video editing skills to produce social content for the following platforms, with emphasis on video content: IG stories, IG Reels, TikToks, Pins etc.
- Align with creative to facilitate social-specific asset requests through collaboration with the ksny internal team, content creators, and influencers
- Conceptualize and lead the implementation of compelling content and programs across various social platforms that engages and communicates effectively with our audiences
REPORTING AND ANALYTICS
- Own weekly, monthly, and ad hoc social reporting in partnership with our listening platform partner
- Utilize information in future marketing decisions, allowing data to influence planning
- Analyze effective benchmarks for measuring performance and impact of social media efforts in order to determine campaign effectiveness through relevant monitoring tools
TEAM STRUCTURE, RESOURCES & SUPPORT
Social Media is a key business priority at Kate Spade New York and therefore the Social Media Manager will be fully supported by an in-house team as well as a full service social media agency. The Social Media Manager will report to a Senior Director of Communications and work in a collaborative team environment with the Public Relations and Influencer Marketing Teams, as well as cross functional partners across Creative, Marketing, Licensing, Sales, Customer Experience, Ecommerce, Legal and Product Development teams.
Externally, the Social Media Manager will be supported by a full service social media agency team with dedicated full time team members to support the Social Media Manager in all areas of focus including: strategy and planning, budgeting, content creation for all platforms, scheduling and publishing content, proactive community management and all analytics and reporting.
The accomplished individual will possess…
- Must be consumer-obsessed and have a passion for building community
- Must be creative and be able to demonstrate content creation skills and develop thumb-stopping and needle moving social content
- Agility is key for being successful in this role as the consumer is constantly demanding new things, trends are always changing and the business needs keep evolving over time
- Must have a deep understanding of social media analytics and understand how to use social data and insights to drive the greater social strategy and impact the business in the short and long term
- Must have your finger on the pulse of all trends in the social space that are relevant to the brand and Gen Z consumers
An outstanding professional will have…
- Bachelor’s Degree preferred
- 7-9 years of relevant working experience
;
Our Competencies for All Employees
Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person’s career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Kate Spade. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Americans With Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com
Visit Tapestry, Inc.
Base Pay Range
$85,000.00-$104,250.00
Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.
