Social Media Brand Specialist Full Time NEW

KEY RESPONSIBILITIES

• Brand Leadership: Acts as the official Brand Lead and the primary owner of all strategic plans and overarching strategies. Initiates and completes all strategic deliverables. 
• Performance Marketing: Develops and executes paid social campaigns to ensure reach and conversion goals are met.
• Reporting & Insights: Reviews, finalizes and supports the completion of a comprehensive Detail Report and conducts regular competitive set analyses to benchmark performance.
• Quality Assurance: Functions as the Content Calendar Approver, ensuring that the Content Team’s output aligns with the brand’s strategic pillars.
• Partner Relations: Responsible for attending partner meetings and setting the internal and external agendas.
• Market Intelligence: Stays ahead of the curve by monitoring and reporting on emerging industry trends.
• Team Coverage: Maintains pod-wide operational continuity during periods of absence or transition.
• Marketing Growth at Kinship: Serve as Partner Account Lead.

STRATEGY, CONTENT, ENGAGEMENT & PARTNER RESPONSIBILITIES

• Partner Communication/Support: Owns the day-to-day partner relationship.
• Strategy Evolution: Challenge, evolve and scale strategy across accounts.
• Team Workflow: Lead liaison between partner initiatives, communication, social media content strategies, and the needs of the Content Team. 
• Performance Optimization: Work with the pod leader to monitor metrics trackers, YTD goals and platform analytics and develop specific strategic action plans to course-correct underperforming accounts.
• AI for Productivity: Implement and oversee the adoption of AI-driven workflow tools to streamline administrative tasks, summarize reporting, and team capacity tracking.
• Strategic Improvements: Develop action plans with the team to optimize performance. Compile insights from the Content Team and the Coordinator on content and engagement performance.
• Growth Tactic Strategies: Lead the strategy and support execution for social media growth, including paid strategy and execution and Influencer/Collaborations and identifying high-impact Social Media moments. Sends to partner for feedback and approvals. 
• A/B Testing Frameworks: Lead and work with the Content Team to implement A/B testing and turn data insights into repeatable content wins.
• Creative Oversight: Oversee storytelling quality, engagement, and process efficiency.
• Content Planning: Provides the Content Team with campaigns, initiatives, and content pillars. 
• Innovation: Identify and forecast emerging trends and implement in partner strategies and campaigns with the Content Team. 

REPORTING

• Performance Tracking: Oversee and report on insights and performance tracking, monitoring YTD goals and platform analytics to Pod Leader and Partner. 
• Data Synthesis: Present high-level, data-informed insights to senior leadership and partner stakeholders.

OVERALL

• Cultivate a career path and actively seek professional development opportunities alongside the company.
• Tell us what we do not know with regular candor.
• Brainstorm and innovate to improve the company, job, and partners.
• Promote a “story first” approach in all we do.
• Maintain a nuanced understanding of social media networking and content-sharing platforms, as well as the latest tools and applications.
• Engross yourself in culture, food and travel, becoming an expert in its personalities, products, and processes.
• Stay up to date on current trends in the industries the agency represents.
• Develop a keen understanding of measurement and reporting tools.
• Evaluate and recommend social media software and platforms.
• Maintain an understanding of partners’ brand voice and create authentic stories that drive engagement and revenue.
• Find opportunities to help evolve and share Kinship’s own story in practices, communications, and online presences.
• Work with colleagues to ensure resonant storytelling practices and copy across marketing disciplines.

Salary: $55K