Senior Manager, Social Commerce & Creator-Led Sales Full Time NEW

About Us: At Sunday Riley, we’re all about creating skincare that delivers real results using innovative, high-tech ingredients balanced with nature. As a female-founded and female-led brand, we’re committed to making a positive impact. We prioritize sustainability, being clean, cruelty-free, and plastic neutral. We’re looking for an Inventory and Allocation Senior Manager to make sure our products are in the right place at the right time, especially during new launches and key promotions.

Role Overview: Sunday Riley is looking for a revenue-driving Social Commerce & Conversion Content Manager to grow sales across TikTok Shop, Amazon creator commerce, affiliate commerce, live shopping, and owned digital channels.

This role is responsible for turning social commerce into a meaningful revenue channel for the brand. The person will own the strategy, execution, reporting, and optimization of creator-led shopping programs, with a clear focus on GMV, revenue, conversion, sell-through, affiliate performance, and product-level growth.

This is not a traditional influencer marketing role or a social media content role. It is a revenue-driving role that uses creators, UGC, founder-led education, shoppable content, live selling, and platform-native shopping behavior to drive measurable sales.

The ideal candidate understands how consumers discover, evaluate, and purchase beauty products inside social and marketplace environments. They know how to identify creators who can sell, brief content that converts, optimize TikTok Shop and Amazon creator opportunities, and turn social proof into commercial performance.

This person will also create the briefs and calendars needed to repurpose high-performing UGC, founder-led education, creator content, and live shopping clips for owned pages, Amazon, TikTok Shop, PDPs, brand pages, paid media, and other conversion-focused placements.

Success in this role will be measured by revenue growth, creator-driven sales, conversion improvement, affiliate productivity, TikTok Shop and Amazon performance, live shopping results, and the ability to turn content into measurable commerce outcomes.

Key Responsibilities

TikTok Shop Ownership

• Own the day-to-day growth and optimization of Sunday Riley’s TikTok Shop business.
• Manage product listings, product tagging, bundles, promotions, campaign participation, creator affiliate opportunities, and shop performance.
• Monitor TikTok Shop performance, including GMV, revenue, traffic, conversion rate, affiliate sales, creator performance, product ranking, cart adds, and promotional lift.
• Identify opportunities to improve product visibility, conversion, creator participation, content output, and sales performance.
• Stay current on TikTok Shop platform updates, policies, promotional opportunities, beauty category trends, and best practices for social selling.

Amazon Creator Commerce

• Build and manage Sunday Riley’s Amazon creator commerce strategy.
• Identify, recruit, and manage Amazon creators, storefront influencers, livestream hosts, beauty reviewers, affiliate creators, and content partners who can drive product discovery and sales.
• Create Amazon creator briefs that support priority SKUs, product launches, hero products, seasonal moments, and promotional opportunities.
• Coordinate product seeding, affiliate links, usage rights, creator expectations, product education, deadlines, and follow-up.
• Support Amazon Live opportunities, Amazon storefront content, creator-led product education, and shoppable Amazon content.
• Track creator performance where available, including revenue impact, content output, product-level lift, traffic contribution, and sales support.

Creator-Led Sales & Affiliate Management

• Build and manage a roster of revenue-driving creators across TikTok Shop, Amazon, Instagram, YouTube Shopping, LTK, affiliate networks, and other emerging social commerce platforms.
• Identify which creators are best for conversion, which should receive deeper commercial investment, and which are not driving meaningful results.
• Manage creator outreach, commission strategy, product seeding, affiliate activation, content briefs, usage rights, performance tracking, and ongoing relationship management.
• Recommend where to increase commissions, create exclusive offers, develop bundles, provide additional product support, or discontinue low-performing partnerships.
• Build a structured creator-commerce pipeline from discovery to outreach to seeding to content creation to affiliate selling to performance review.

Live Shopping & Social Selling Events

• Plan and coordinate TikTok Live, Amazon Live, and other creator-led social selling events.
• Manage product selection, run-of-show, creator or host coordination, talking points, offer strategy, product education, claims guidance, and post-event reporting.
• Identify creators, hosts, beauty experts, MUAs, estheticians, educators, founder-led opportunities, or internal team members who can sell effectively on live.
• Test different live shopping formats, including founder-led, creator-led, educator-led, routine-based, launch-based, hero-product-focused, and promotional events.
• Track live performance, including views, engagement, cart adds, conversion, GMV, sales by SKU, host effectiveness, offer performance, and content that can be repurposed after the event.

Reporting & Performance Optimization

• Create weekly and monthly reporting across TikTok Shop, Amazon creator commerce, affiliate creators, live shopping, and social commerce programs.
• Track revenue, conversion rate, add-to-cart, affiliate sales, creator sales, content output, product performance, commission efficiency, and ROI.
• Translate performance data into clear recommendations for creator investment, product focus, content briefs, promotional strategy, affiliate strategy, and platform expansion.
• Identify winning creators, content formats, product stories, offers, bundles, hooks, and founder-led messages.
• Build repeatable playbooks for creator-led selling, social commerce growth, live shopping, and conversion-focused content.

Qualifications

• 5 – 7+ years of experience in social commerce, creator commerce, affiliate marketing, ecommerce, digital sales, performance marketing, influencer commerce, or revenue-driving content strategy, preferably in beauty, skincare, wellness, fashion, or premium consumer goods.
• Proven ability to drive revenue through creator-led sales, including TikTok Shop, Amazon creator commerce, affiliate programs, live shopping, marketplace content, social shopping, or other platform-native selling programs.
• Strong commercial and analytical skills, with a clear understanding of GMV, revenue, conversion, sell-through, add-to-cart, ROAS, commission efficiency, creator productivity, product-level performance, and how to turn data into action.
• Experience managing creators and conversion-focused content, including identifying, recruiting, briefing, and managing creators, affiliates, livestream hosts, social sellers, UGC partners, and commerce-focused content partners.
• Highly organized, cross-functional, and execution-focused

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

What We Offer

This role offers the opportunity for interested candidates to work in an ever-changing growing company that is passionate about its products. Operating within a fast-moving industry and dynamic category, the successful candidate will find at Sunday Riley the open, creative and collaborative work environment everyone seeks for themselves.

EEO

Sunday Riley actively creates a culture of inclusivity and respects that diversity in the workplace leads to a positive and stronger team. It is our policy to provide equal opportunity for all employees, contractors, and prospective employees, regardless of race, color, national origin, age, pregnancy, sex, sexual orientation, gender identity or expression, veteran status, disability, genetic information or any other criteria protected by applicable federal, state, or local law.

Social And Environmental Responsibilities

We produce the best products possible, and never sacrifice quality or effectiveness for financial gain. We are committed to promoting Human Rights, including equality, diversity in the workplace, and inclusivity of products. We provide the highest-level customer care, customer experience, and attention to customer safety. We strive to meet sustainability goals and initiatives, for a cleaner planet. Our company’s social and environmental goals are as strong as our employees’ awareness and performance towards those goals. We are mission-driven and expect our employees to be accountable and aligned with our company value