Regional Vice President – East Full Time NEW

Verdesian is seeking an individual to fill our Regional Vice President (RVP), East role. The RVP – East is responsible for leading all commercial activities across the region to drive profitable growth, expand market share and strengthen Verdesian Life Sciences’ position as the most compelling and customer-centric partner in agriculture.

This role provides strategic and operational leadership for the regional sales organization, ensuring strong execution across distribution, retail and grower channels. The RVP will build and develop a high-performing team, align resources to the highest-return opportunities and implement go-to-market strategies that accelerate both new business development and growth within existing accounts.

The ideal candidate is a decisive, growth-oriented leader who thrives in a performance-driven culture and understands how to scale a commercial organization through people, structure and disciplined execution.

Essential Responsibilities

Commercial Leadership & Growth:

• Own regional revenue performance, profitability and market share expansion.
• Develop and execute regional business plans aligned with Verdesian’s enterprise growth strategy.
• Drive both new customer acquisition and expanded share within existing accounts.
• Identify whitespace opportunities and emerging markets to accelerate growth.
• Champion a culture of accountability, urgency and performance.

Go-To-Market Execution

• Lead execution of Verdesian’s evolving go-to-market model across distribution, retail and enterprise accounts.
• Ensure strong opportunity management through disciplined forecasting and pipeline rigor.
• Align regional efforts with marketing, technical and product teams to maximize pull-through.
• Negotiate and manage strategic distribution relationships to support long-term growth objectives.

Talent & Organizational Leadership

• Recruit, develop and retain top commercial talent.
• Build a high-performance culture grounded in ownership, collaboration and customer focus.
• Provide consistent coaching, performance management and succession planning.
• Evaluate organizational structure and deploy resources to optimize market coverage and effectiveness.

Strategic Planning

• Translate enterprise strategy into actionable regional priorities.
• Lead annual planning, budgeting and forecasting processes.
• Implement multi-year growth strategies that position the region for sustained success.
• Partner cross-functionally to influence product development and innovation based on market needs.

Customer & Market Leadership

• Maintain executive-level relationships with key distributors, retailers and strategic accounts.
• Serve as the voice of the customer internally, ensuring market insights inform decision-making.
• Deliver competitive intelligence that strengthens Verdesian’s market positioning.
• Champion customer-centric selling practices across the region.
• Other Account Manager duties not listed above as required

Candidate Profile

The successful candidate will be a confident commercial leader with strong business acumen and a proven ability to scale teams and deliver results.

Core Attributes

• Customer-first mindset
• Growth-oriented and entrepreneurial
• Results-driven with strong financial acumen
• Collaborative and cross-functional leader
• Strategic thinker with operational discipline
• Resilient, adaptable and comfortable leading through change
• Low ego, high accountability leadership style
• Passionate about building winning teams

Position Requirements

• Bachelor’s degree required; advanced degree preferred.
• 10+ years of progressive sales leadership experience within agriculture or a related industry.
• Demonstrated success leading regional or national teams and delivering profitable growth.
• Experience selling differentiated, value-based solutions.
• Strong negotiation, influence, and executive communication skills.
• Proven ability to build strategic customer relationships.
• High proficiency with CRM tools, forecasting processes, and data-driven decision making.
• Willingness to travel approximately 65% to support customers and team development.

What Success Looks Like

• Consistent delivery of revenue and profit targets
• Strong pipeline and forecasting accuracy
• High-performing, engaged sales team
• Expanded strategic account relationships
• Increased market share across priority segments
• Effective execution of Verdesian’s go-to-market strategy

Verdesian Life Sciences is an equal opportunity employer to all, regardless of age, ancestry, color, disability, military or veteran status, national origin, political affiliation, race, religious creed, sex, and sexual orientation.