Radian Hiring for Digital Marketing Manager- 100% Remote Job at Pennsylvania Full Time

See yourself at Radian? We see you here too.

At Radian, we see you. For the person you are and the potential you hold. That’s why we’ve embraced a new way of working that lets our people across the country be themselves, be their best and be their boldest. Because when each of us is truly seen, each of us gives our best – and at Radian, we’ll give you our best right back.

The Digital Marketing Manager role is responsible for overseeing, designing, implementing and measuring digital campaigns using our marketing automation, email management and CRM systems. Your digital marketing knowledge and experience will drive demand and lead generation and engagement with target audiences recognizing that customer experience is key. Focusing on automation and its integration with all of our homegenius digital marketing initiatives, this role is integral to scaling and oversight that we’re following best practices and implementing successfully.
Reporting to the VP, Digital Marketing, the ideal candidate will develop digital marketing strategic plans, frameworks and guidelines across the homegenius digital experience in a fast-paced environment with competing priorities while demonstrating return on investment through measurable results. Areas of expertise include marketing automation, website optimization, digital advertising, search engine optimization as well as analytics.
The Digital Marketing Manager is directly and indirectly responsible for strengthening the company’s market position and digital brand through research, awareness, engagement, enablement, retention and other activities throughout customer lifecycle stages.

See Yourself as a Digital Marketing Manager

The Digital Marketing Manager role is responsible for overseeing, designing, implementing and measuring digital campaigns using our marketing automation, email management and CRM systems. Your digital marketing knowledge and experience will drive demand and lead generation and engagement with target audiences recognizing that customer experience is key. Focusing on automation and its integration with all of our homegenius digital marketing initiatives, this role is integral to scaling and oversight that we’re following best practices and implementing successfully.

Reporting to the VP, Digital Marketing, the ideal candidate will develop digital marketing strategic plans, frameworks and guidelines across the homegenius digital experience in a fast-paced environment with competing priorities while demonstrating return on investment through measurable results. Areas of expertise include marketing automation, website optimization, digital advertising, search engine optimization as well as analytics.

The Digital Marketing Manager is directly and indirectly responsible for strengthening the company’s market position and digital brand through research, awareness, engagement, enablement, retention and other activities throughout customer lifecycle stages.

See Your Primary Duties and Responsibilities

• Create comprehensive and integrated digital marketing strategies that engage our customers and lead to successful conversion goals. Integrate with a holistic view of the campaign, customer and touch points that informs our view of our target audience. Build frameworks for broader marketing teams to leverage and support.

• Deploy, manage, track and report on automated trigger and nurture campaigns across business lines as required. Generate reporting and leverage data to draw insights and optimization of campaigns Perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and growth. Responsible for the integrity and segmentation of database audiences, building repeatable campaign program templates as applicable.

• Lead the team’s automation strategy across the homegenius campaigns and audiences. Orchestrate customer journeys partnering with key business stakeholders, product teams and broader marketing teams to implement and execute effectively and within established frameworks this role creates and manages.

• Drive strategy of team’s automation technology tools including identifying and implementing new features, functionality, standards for templates, builds and programs.

• Review and analyze team’s campaign builds, programs for compliance with guidelines, frameworks set by this role

• Partner with Marketing Ops on data, tracking, reporting to assure success of campaigns.

• Perform other duties as assigned or apparent.

See the Job Specifications

Basic Education and Prior Work-Related Experience:

• Degree Requirement: Bachelor’s Degree or Equivalent Experience

• Work Experience: 5 or more years of prior work related experience

Additional Qualifications:

• 5-8 years of progressive experience in a digital marketing role with proven success in website development and management.

• Experience with website development, such as HTML, CSS, and other tools, as well as working knowledge of Adobe Photoshop.

• Hands-on expertise with Google Analytics, Google AdWords, marketing automation systems, Salesforce.com, social media monitoring tools, and content management systems.

• Experience managing digital marketing projects from concept to implementation, with solid project management skills.

• Excellent verbal and written communication and interpersonal skills, a positive attitude, and the ability to thrive in a collaborative fast-paced environment. Ability to manage numerous, concurrent tactical responsibilities, while not losing site of the bigger picture; strong attention to detail and quality.

• Experience in following industries preferred: mortgage, real estate industry, financial services, fintech, SaaS.

Preferred Education Level:

• College or equivalent

Preferred Years of Prior Work-Related Experience:

• 5-8 years

See Your Location

Radian is committed to a flexible work environment for many of our roles. This is a *Work From Anywhere* role meaning you have the flexibility to work from home (or another designated workspace that fits your needs).

This role provides additional flexibility should you want to work on-site at a Radian office. Explore our office locations here and let your Talent Acquisition Partner know you would be interested in working on-site.

• Work From Anywhere is subject to Radian’s Alternative Work Policy and business needs.

See Why You Should Work With Us

• 
  Competitive Compensation: Competitive Compensation: anticipated base salary from $75,194 to $123,533 based on skills and experience. This position is eligible to participate in an annual incentive program.

• 
  Our Company Makes an Impact. We’ve been recognized by multiple organizations like Bloomberg’s Gender-Equality Index, HousingWire’s Tech 100, and The Forum of Executive Women’s Champion of Board Diversity. Radian has also pledged to PwC’s CEO Action for Diversity & Inclusion commitment.

• 
  Rest and Relaxation. Generous time off starting day one, 9 paid holidays + 1 floating holiday in support of our DEI culture.

• 
  Health Benefits. Multiple medical plan choices, including HSA and FSA options, dental, and vision.

• 
  Prepare for your Future. 401(k) with a top of market company match (did we mention the company match is immediately vested?!)

• 
  Paid Parental Leave. An opportunity for all new parents to embrace this exciting change in their lives.

• Employee Assistance and Discount Programs. From helping you navigate the healthcare system, to providing resources and assistance to parents and caregivers of children with development disabilities, to scoring discounts with thousands of retailers.

• Pet Insurance. To help protect our furry family members.

See More About Radian

Radian is a fintech servicing the mortgage and real estate services industry. As a team, we pride ourselves on seeing the potential of every person, every idea and every day.

Seeing each other at Radian goes far beyond our open, flexible culture. It means seeing our people’s potential – and creating inspiring career paths that help them get there. Or seeing new pathways and innovating for the future of our industry. It means seeing each other for all that we are. And it means seeing our purpose as one that extends beyond the bottom line – having an impact on communities across the country to help more people achieve the American Dream of homeownership.

We hope you’ll see yourself at Radian. See more about us at Radian.com.

Defining Roles for Radian’s Future

Understanding the qualities and characteristics that define a Leader and an Employee is important to building our future-fit workforce. Radian’s future is only as bright as its people. For that reason, our People Plan includes profiles to support the qualities and characteristics that each Leader as well as each Employee should embody upon hire or via development.

EEO Statement

Radian complies with all applicable federal, state, and local laws prohibiting discrimination in employment. All qualified applicants will receive consideration for employment without regard to gender, age, race, color, religious creed, marital status, gender identity, sexual orientation, national origin, ethnicity, ancestry, citizenship, genetic information, disability, protected veteran status or any other characteristic protected by applicable federal, state, or local law.

Equal Opportunity Employer Details

Accommodation

Whether you require an accommodation for the job application or interview process, Radian is dedicated to a barrier-free employment process and encourages a diverse workforce. If you have questions about the accommodation process, please e-mail [email protected]