Product Marketing Coordinator Full Time NEW

Product Marketing Coordinator (Category Ownership)

About the Role

We’re looking for a Product Marketing Coordinator to own the growth, positioning, and performance of specific product categories within our portfolio. This person will work directly with the web operations marketing coordinator, creative team, and cross-functional teams, with direct accountability for ensuring products are clearly understood, competitively positioned, and set up to succeed across all customer touchpoints.

As a PMC you will own ½ of the product portfolio, acting as the internal champion for their categories – from messaging and launches to promotions and ongoing optimization.

This is a hands-on, high-impact role in a fast-moving, growth-stage D2C environment.

What You’ll Own:

Category Ownership & Growth

• Support assigned product categories under the guidance of senior Product Marketing
• Help track category initiatives, launches, and promotions
• Identify opportunities to improve product conversion, retention, and customer understanding
• Request automations, provide briefs for SMS & emails (copy + creative needs)
• Serve as the primary marketing point of contact for your categories

Messaging & Positioning

• Develop, update, and maintain product messaging, value props, benefit hierarchies, and messaging
• Own creative brief dev for PDPs, emails, SMS, and ads – ensuring messaging consistency
• Help gather inputs for copywriters, landing page optimization and creation, and creative teams
• Ensure consistent messaging across PDPs, email, paid media, social, and support materials
• Translate complex product features into simple, customer-centric language

Product Detail Page (PDP) Strategy

• Support PDP updates by:
• Reviewing copy and visuals for accuracy
• Flagging inconsistencies or gaps and providing fixes (you will write new copy, vale props, ensure messaging hierarchy is accurate, suggest ways to optimize, suggest A/B testing)
• Set priorities to track updates and testing plans
• Learn best practices for PDP optimization and CRO
• Partner with the Web & PDP Operations team to optimize PDP structure and performance
• Continuously improve PDP clarity based on customer feedback and data (via reviews and C.S. feedback)

Customer Insights & Feedback Loops

• Monitor reviews, support tickets, and FAQs for recurring questions or concerns
• Help summarize customer feedback and insights for the team
• Update messaging to address common objections, complaints, and unmet needs

Launches & Promotions

Support product launches by:

• Lead product launch strategy by preparing messaging, timing, and coordination
• Tracking timelines and deliverables
• Plan and support category-specific promotions, bundles, and seasonal pushes
• Own marketing launch checklists and coordination (working alongside product development)
• Ensure launches are aligned across web, email, paid, social, and CX

Competitive & Pricing Insights

• Track competitive products, claims, pricing, and positioning
• Partner with leadership to recommend pricing or positioning adjustments
• Ensure product value is clearly communicated relative to price

What You Won’t Own (By Design)

• PDP build execution, QA, or publishing
• Email/SMS builds or campaign execution
• Social calendar ownership
• Creative production or design management

(You’ll influence all the above – but execution lives with the appropriate teams.)

Who You’ll Work With

• CMO (strategy, prioritization, alignment)
• Marketing Coordinator – Web & PDP Operations (execution & optimization)
• Copywriters (product and promotional copy)
• Creative & Design (visual storytelling)
• Marketing Ops & Automation (launch coordination)
• Customer Experience (Customer Service Team) (feedback and insights)

What Success Looks Like

• Strong category revenue and conversion performance
• Clear, consistent product messaging across channels
• Successful, on-time launches that resonate with customers
• Reduced customer confusion and objections
• Faster learning and iteration based on real customer insights

Qualifications

• 2–4 years of experience in product marketing, brand marketing, or growth marketing (D2C preferred)
• Strong copy and messaging instincts with a conversion mindset
• Experience working cross-functionally with product, creative, and growth teams
• Comfort using data and customer feedback to inform decisions
• Highly organized, proactive, and comfortable in a fast-paced environment

Nice to Have

• Experience in ecommerce, wellness, supplements, or regulated categories
• Familiarity with CRO, A/B testing, and PDP optimization
• Experience supporting product launches or new SKU rollouts

Reporting & Structure

• Reports to: CMO
• Portfolio: ½ of total product categories
• Works in close partnership with the Web & PDP Operations team