Parks, Experiences and Products Hiring for Manager, Digital Retail Marketing Job at Bryceville, FL Full Time

Now is the time to join our Disney e-commerce team as we grow and reimagine a digital-first shopping experience on shopDisney.com working across our vast portfolio of franchises and brands – including Disney, Pixar, Marvel, Star Wars, 20th Century Studios, National Geographic and ESPN to bring magic into the daily lives of everyone around the world.

The Manager, Marketing will develop marketing campaigns and strategies that drive the direct-to-consumer retail channels, with a primary focus on shopDisney.com. You will work with Direct-to-Consumer leadership, Consumer Products, Games & Publishing (CPGP) Marketing Strategy and Disney Parks, Experiences & Products (DPEP) Marketing Center of Excellence to develop marketing programs that bring Disney’s many franchises and stories to life for our Guests.

Responsibilities :

• Lead the development of marketing plans that increase traffic, engagement, sales, and brand awareness. Develop Direct-to-Consumer marketing strategies that can be used through the DPEP’s Marketing Center of Excellence / performance marketing.
• Identify essential Audiences and Customer Journeys and ensure these are addressed within our seasonal / product campaigns, as well as, within our always on efforts.
• Provide Creative briefs that establish creative requirements to support all campaigns and messaging. Partner with the Media leads (Site, Store, PR, Email, Display, and Social) to use the agreed upon assets in the development of marketing across all platforms to provide marketing campaigns and messages that are consistent across medias.
• Report on campaign performance across all channels to understand the effectiveness of strategies to improve site engagement & conversion.
• Lead the hindsight process by providing a summary of for each campaign including performance against goals / KPI’s, lessons learned, and areas for improvement / growth.
• Develop compelling marketing plans and one-sheets for communicating marketing programs to company partners.
• Manage the approval process of all marketing efforts, including internal, executive, brand, franchise, Legal, and 3rd party.
• Identify opportunities to become integrated into TWDC messages to increase shopDisney messaging outside of our direct media channels.
• Collaborate with merchants, planners, site, stores, and other leads to develop programs across the chain and for strategic, one-off priorities.
• Ensure that all marketing elements and programs are on ‘brand’ and are supporting the projects that have been set forth by the Director, Marketing.

Basic Qualifications :

• 8+ years marketing experience
• Previous ecommerce marketing experience
• Understanding of digital product development
• Knowledge of current marketing technologies and trends
• Excellent project management skills
• Experience transforming data into insights to uncover the ‘so whats’
• Ability to work within a matrixed environment

Required Education :

• BA/BS degree required

Additional Information :

Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

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