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For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you’re ready to create excitement and drive what’s next in the industry, we’d love to hear from you. The Marketing Director, Brand Management is responsible for leading the strategic direction, growth and profitability for a portfolio of brands within the company’s broader brand ecosystem. This role is responsible for shaping long-term brand vision, showcasing deep consumer-centricity and creating breakthrough marketing programs.
Key Responsibilities
- Develop and implement brand and business strategies for the product portfolio aligned with company objectives, market dynamics and consumer trends
- Own financial responsibility for the brand portfolio, including annual planning, forecasting and delivery of revenue, profit and share targets
- Lead brand positioning, architecture and marketing activation to build equity and engagement. Manage relationships with influencers and other external marketing partners
- Lead pipeline development in partnership with R&D to drive meaningful innovation and product optimization
- Build, mentor and lead a high-performing team of professionals. Foster a culture of collaboration, agility and accountability
- Oversee go-to-market strategies tailored for convenience store retail, digital platforms and emerging channels. Partner with sales to optimize distribution and pricing strategies
- Champion consumer-centric thinking using insights and analytics to guide decisions on product development, advertising and investment allocation
- Serve as a senior cross-functional partner, collaborating with manufacturing, supply chain, finance, sales, legal, insights and business analytics teams to ensure brand growth is sustainable and scalable
- Lead, manage and develop a team of Brand Managers and marketing professionals
Qualifications
- Bachelor’s degree in Marketing, Business Administration or related field; MBA strongly preferred
- 10+ years of progressive brand management or general management experience in consumer packaged goods
- Proven success in managing large-scale brands and scaling emerging brands
- Experience leading cross-functional teams and managing P&L
- Strong familiarity with convenience store and mass merch retail, digital commerce and omnichannel strategies
- Expertise in consumer insights, brand positioning and integrated marketing communications
- Strong understanding of innovation lifecycle management, from concept to commercialization
- Excellent communication and storytelling skills, with the ability to translate data into compelling narratives for executive audiences
- Exceptional leadership, team development and communication skills
- Passion for innovation and building brands with cultural relevance
- Demonstrated leadership capabilities, including team development, internal and external stakeholder management and strategic influence
- Travel: 20-30%
What We Offer
- Base salary and bonus program
- Medical, dental, vision, life insurance effective on date of hire
- Generous 401(k) Plan
- Defined Contribution Plan
- Paid vacation and paid holidays
- Tuition reimbursement
Official Contact Information
- Email: All official emails will come from an @Swisher.com address
- Website: Verify job listings and contact details on https://careers.swisher.com
Important: We will never contact you via Teams, Zoom, or Google Meets. If you qualify for an interview the proper meeting method will be shared with you beforehand. Confidential information should only be shared through secure methods outside of email.