Manager, Brand & Advertising Full Time NEW

The best of your adventures is the one you have yet to sail!

Your Purpose

MSC Cruises, the world’s third largest cruise line brand, is expanding its Brand and Advertising team in the USA. This critical role will help drive MSC Cruises’ brand presence in the North American market by supporting Brand Marketing & Advertising initiatives and campaigns. Reporting to the Director of Brand & Promotions, this position will play a key role in supporting both strategy and execution across multiple high-profile initiatives.

Your Impact

Brand – Key Responsibilities

• Support development and execution of major brand initiatives, including 360 brand campaigns (broadcast, digital, radio, OOH, etc.) and new ship launches that drive awareness, revenue, and channel success—grounded in insights, clear briefs, and measurable KPIs.
• Drive the creative and production process, acting as a cross-functional brand liaison between external agency and internal marketing teams ensuring channel assets, timelines, and delivery expectations are met.
• Support the Director in the development of briefs (based on insights and objectives) and guide internal creative and agency teams towards actionable direction to meet goals and objectives.
• Co-lead status meetings with agency partner while managing schedules and timely approvals of various workstreams for our brand campaign.
• Spearhead pre-production of campaign and content shoots. Partner with internal Events and Operations teams and agency partner, executing logistics to capture all planned content.
• Track budgets, manage invoices, and support financial reconciliation for brand initiatives.
• Champion brand voice, identity, and clarity while maintaining Brand Guidelines in collaboration with our internal creative team. Partner with marketing teams to ensure brand consistency across all channels.

Advertising – Key Responsibilities

• Develop integrated campaign briefs for product campaigns, driving process from initial creative brief to asset development and launch.
• Generate creative briefs for Media campaigns, inclusive of high-impact units, evergreen paid social, promotional assets, and ad hoc opportunities. Ultimately carry process from concepts to internal trafficking.
• Create and maintain annual content calendar for marketing organization reflecting consumer mindset, business priorities, and cultural moments to inform a 360-customer perspective.
• Lead internal/external creative and agency relationships including weekly status meetings, internal stakeholder coordination, briefing, and asset trafficking.
• Review and approve all SEM ad copy, inclusive of coordinating Canada market copy approval.

Your Journey so far

• Bachelor’s degree in marketing, communication or other related field required
• 6+ years of experience managing brands with an emphasis on creative and campaign management for a consumer brand.
• 3-5+ years external agency management.
• Proven record managing integrated campaigns with a deep understanding of integrated marketing and production.
• Established record of developing strong cross-functional relationships that drive clear and timely alignment of communications and deliverables.
• Excellent written, verbal, and executive presentation skills.
• Performance-driven mindset.
• Ability to identify opportunities to simplify workflows, tighten handoffs, and improve cross-functional transparency.
• Capable of working in a fast-paced environment while maintaining acute attention to detail.
• Mentor and grow talent—creating a culture of collaboration.
• Tech-savvy with proficiency in PowerPoint, Excel, and project management tools such as Asana.

Your Essentials

• US Passport or US Permanent Resident
• MSC Cruises is an E-Verify employer

MSC Cruises USA is an equal opportunity employer that complies with all applicable federal, state, and local laws, rules, and regulations. It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, sexual orientation, marital status, disability, or any other characteristic protected by law. Our hiring decisions are based solely on merit, qualifications, and business needs.

Our commitment

We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.

Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!