Integrated Marketing Coordinator Full Time NEW

Are you looking to be part of a high-performing team of go-getters who make a difference both on and off the court? Join the Detroit Pistons as we harness the power of basketball to unite our city, elevate our fans, and drive lasting community impact.

As the Integrated Marketing Coordinator – Performance Marketing, you will use your creativity and motivation to drive customer acquisition across the Detroit Pistons, Pistons313Shop and Motor City Cruise. In this role, you will be expected to manage the execution and optimization of paid campaigns across a variety of digital channels.

This position will report to the Sr. Director, Integrated Marketing and work closely with Sales, Partnerships, Marketing and Business Strategy & Analytics. We are looking for a team member with a positive upbeat attitude that can lead and connect with our fans!

What You’ll Be Doing

• Develop and execute paid media strategies across digital channels, including Paid Social, Search (SEM), Programmatic, Web/App, YouTube, OTT, and Digital Audio
• Plan, launch, and optimize paid media campaigns using audience segmentation to drive ticket sales, revenue, and overall brand growth
• Manage and maintain a campaign calendar spanning always-on initiatives and key moments such as tentpole events, ticket on-sales, renewals, and merchandise launches
• Build and execute full-funnel acquisition campaigns that support the entire customer journey, from awareness to conversion
• Design and implement A/B testing strategies across creative, messaging, and channels, using data-driven hypotheses to improve performance
• Partner with Business Strategy and Analytics teams to measure success, analyze campaign effectiveness, and uncover actionable insights
• Prepare and deliver weekly performance reports, highlighting key metrics, trends, and optimization opportunities
• Monitor and manage paid media budgets, ensuring efficient allocation and strong return on investment
• Support and help grow next-generation fan engagement platforms, including initiatives like Motor City Rivals and Pistons Academy

Requirements

• 1-2 years proven experience in a similar role
• Hands-on experience working in native paid media platforms (i.e. Meta Ads Manager, TikTok Ads Manager, Google, LinkedIn, etc.)
• Self-motivated and able to push projects through autonomously while also being committed to a collaborative environment and culture
• Superb written and verbal communication skills, as well as strong relationship building skills
• Familiar with managing multiple projects, schedules, and budgets at the same time
• Proven track record in handling concurrent projects with attention to detail and accuracy
• Ability to analyze and make strategic decisions from marketing data

We are proud to be an Equal Opportunity Employer and are committed to fostering a diverse and inclusive workplace. Employment decisions are made without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, marital status, veteran status, disability, or any other characteristic protected by applicable federal, state, or local law.

We are dedicated to ensuring equal access throughout the employment process. Reasonable accommodations will be provided to qualified individuals with disabilities to enable participation in the application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you require an accommodation, please contact us to request assistance.