Growth Manager Full Time NEW

About Perelel

Perelel is an OB/GYN-founded women’s health company on a mission to deliver doctor-engineered supplements informed by up-to-the-minute clinical insights that meet the needs of womanhood. We take the burden off women to self-research by bringing a level of clinical rigor that doesn’t exist elsewhere in the category. We’re in the middle of an exciting brand evolution, broadening from a prenatal vitamin specialist to the leading authority in women’s nutritional health, and organic social is at the center of how we get there.

The Role

We’re looking for a sharp, performance-obsessed media buyer who lives and breathes paid acquisition. Reporting directly to the VP of Growth, you’ll own media buying across Google, Meta, and TikTok — from strategy to daily execution — and expand into emerging channels including podcast, TV, and direct mail as we scale.

We’re bringing media buying fully in-house and handing the keys to the right person. No agency buffer – you run the tests, you own the results. This is a rare early seat at a brand with real momentum, and the person who fills it will have outsized impact and ownership from day one.

This is a role for someone who knows their numbers cold, tracks CPAs religiously, and treats every dollar of ad spend with the discipline of someone spending their own money. You don’t wait to be told what’s underperforming — you already see it, and you know what to do about it.

What You’ll Own

• Media Buying: Meta, Google, and TikTok Media Buying 
• Growth Creative Engine: you’re in the weeklies reporting on what’s working and how to iterate on it, generating fresh concepts, writing hooks and briefing creative.
• Landing Pages: You think of the full funnel/customer experience and own the landing page development and testing roadmap.
• Reporting & Analytics: You build reports, own the numbers, and communicate performance clearly to leadership. You know your numbers at the drop of a hat
• Testing: You run a rigorous, always-on testing framework across creative, copy, offers, and audiences. You know what to test, how to read it, and when to scale.

What We’re Looking For

• 2–4 years of hands-on Meta and Google media buying experience – you’ve personally built the structure and pulled the levers. Not supervised them.
• Deep fluency in data – both marketing and business level
• Strong creative instincts – you can generate a dozen hooks and know which three are worth testing
• Analytical rigor – you’re comfortable in spreadsheets, dashboards, and attribution tools; the numbers don’t intimidate you, they excite you
• High ownership mentality –  if something’s underperforming, you catch it, understand why and provide fixes before anyone even notices it. 
• Entrepreneurial drive – you think like a founder, not a vendor
• Grit – The kind that shows up when tests fail, attribution breaks, and Q4 gets messy
• You’ve figured out how to use Claude and other tools to out-execute people with twice the headcount. That’s not a bonus skill here – it’s the expectation.

Bonus Points

• Experience at a fast-growing DTC brand (health, wellness, or CPG are a plus)
• Hands-on experience with landing page development
• You’ve worked lean — small team, big goals, figured it out anyway