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About the Company
A newly formed, well‑funded B2B industrial technology company is hiring a Director of Web & Digital Marketing to build its digital engine from the ground up.
About the Role
This is a foundational leadership role for someone who thrives in “build mode” — architecting systems, making greenfield decisions, and owning execution before scaling into orchestration.
Responsibilities
- Web & digital experience
- Own an enterprise B2B website built on Adobe Experience Manager (AEM)
- Governance, SEO, GEO/AEO, accessibility, privacy, and performance
- Marketing automation & martech
- Lead selection and implementation of a marketing automation platform
- Own integrations across CRM, intent data, and analytics
- Account‑Based Marketing (ABM)
- Define and operationalize ABM strategy and tooling (e.g., 6sense, Demandbase, or similar)
- Social media
- Own organic and paid social strategy for a technical, industrial B2B audience
- Measurement & optimization
- Define KPIs across web, automation, ABM, and social with a focus on pipeline impact
This role starts hands‑on and evolves into leadership as the foundation is established.
Qualifications
- 8–12 years of B2B marketing experience, ideally in enterprise or complex technology environments
- Hands‑on experience owning a website on Adobe Experience Manager (AEM)
- Experience selecting or implementing a marketing automation platform (HubSpot, Marketo, Pardot, etc.)
- Working knowledge of ABM strategy and platforms
- Comfortable operating in ambiguity and building from zero
- Strong analytical instincts and a bias toward action
- Industrial, manufacturing, or OT/IIoT experience is a plus — not a requirement
Location
- Boston area strongly preferred (hybrid)
- Open to remote candidates with strong EST overlap
If you’re a digital marketing leader who enjoys building infrastructure, shaping strategy, and seeing your work scale — this is a rare opportunity to make a lasting impact early.
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