Director of Field Operations Full Time NEW

The Director of Field Operations is a strategic and operational leader responsible for ensuring activation success from Production Kickoff through field execution and asset return. This role owns the critical post-production handoff from Project Management to Activation Management and serves as the steward of field readiness, delivering execution excellence, and exceptional client experience in the field.

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About Lime Media Group

As an employee at Lime Media Group, you will be part of a fast-growing organization that values giving back, believing in something greater than yourself, and maintaining a never-ending quest for excellence. We bring imagination to life by customizing vehicles and creating bold, memorable marketing experiences nationwide. If you thrive in a creative, collaborative, and winning environment, Lime Media is the place for you.

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Key Responsibilities

Field Operations Leadership & Strategy

• Own activation readiness beginning at Mock and extending through asset return
• Lead post-production handoff from Project Management to Activation Management
• Establish clear ownership and execution standards before deployment and throughout activation

Activation Manager Leadership & Development

• Hire, coach, and performance-manage Activation Managers
• Ensure strong PM–AM communication rhythms
• Drive consistent execution standards across activations in all markets

Operations Team Leadership (Pack, Mock, Train)

• Lead the Operations Supervisor and Ops team members
• Ensure disciplined pack plans and readiness checklists
• Oversee mock execution reflecting real-world conditions
• Own Tour Manager training and certification programs

Tour Manager Development & Brand Ambassadorship

• Establish clear Tour Manager training, certification, and career path
• Define standards for professionalism, client interaction, and decision-making
• Develop Tour Managers into Lime Media brand ambassadors
• Instill a best-in-class hospitality mindset —consistent, calm, professional, and client-focused
• Address underperformance quickly through coaching, retraining, or removal

LED Field Operations Oversight

• Lead the LED Supervisor responsible for LED field operations
• Oversee hiring and performance management of LED drivers
• Ensure LED truck availability across Lime Media’s top 25 DMAs
• Maintain reliability, readiness, and performance of LED assets in the field

Client Experience & Activation Success

• Own client experience during activations
• Ensure field execution aligns with sold scope
• Support escalations appropriately

Asset Protection, Safety & Compliance

• Own safe delivery and return of assets
• Drive Driver Safety Scorecard improvement
• Ensure DOT and internal safety compliance

Activation Budget & Cost Control

• Own post-Mock activation field budgets
• Control labor, travel, freight, and incidental costs
• Prevent scope creep and uncontrolled spending

Continuous Improvement

• Track KPIs related to activation success, damage, safety, and cost
• Create feedback loops to PM, Sales, and Ops
• Elevate field operations maturity as Lime scales by creating durable process improvements

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Measures of Success

• Improved activation NPS and client confidence
• Reduction in damaged assets and field-driven rework with zero damage as the target
• Strong Tour Manager readiness and retention
• Improved PM–AM coordination
• Activation costs consistently at or under budget
• Improved Driver Safety Scorecard performance

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Qualifications & Experience

• Bachelor’s degree required; advanced degree preferred
• 8–10+ years of progressive operations or field leadership experience
• Experience leading managers and multi-layered field teams
• Background in logistics, experiential marketing, or mobile operations preferred

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Skills & Competencies

• Strategic, systems-oriented thinker with strong execution discipline
• High-energy, adaptable leader in challenging environments
• Strong communicator and cross-functional collaborator
• Demonstrates accountability, integrity, and sound judgment
• Process-driven and solutions-focused

Our Hiring Process

We’re committed to a fair, consistent, and efficient experience for every candidate. Here’s what to expect:

1. Application Review — We assess alignment with the role’s qualifications and requirements.
2. Job-Related Assessment (Required) — Candidates who move forward complete a video-based behavioral assessment and role-relevant questions. This step helps us make interviews sharper and more meaningful for everyone.
3. Recruiter Screening — A phone or virtual conversation to explore experience, skills, and fit.
4. Hiring Manager & Team Interviews — Meetings with the hiring manager and key stakeholders, virtually or in person.
5. Final Steps — Top candidates may have additional conversations before an offer decision.

We provide timely communication throughout and encourage questions at any stage.