Director of E-Commerce Full Time NEW

Company Description

We are a prestige beauty and cosmetics brand with a cult following and global reach. We are building a lean, high-conviction digital team and looking for a senior operator who wants genuine ownership — not just a seat at the table.

This is a rare opportunity to define and lead the e-commerce strategy for a brand with serious cultural cachet. You will own the global digital P&L, architect the customer experience across all owned and third-party channels, and build the playbook for how this brand grows online.

Role Description

We are looking for a Director of E-Commerce to own the full digital business: strategy, revenue, operations, and the digital customer experience across our DTC site, Amazon, and social commerce channels. You will report to senior executive leadership and manage a dedicated E-Commerce Manager as your direct report.

This is a builder’s role. You will bring the strategic vision, the commercial rigor, and the cross-functional leadership to execute at a high level with a lean team. You are equally comfortable presenting a quarterly P&L to the executive team and rolling up your sleeves to pressure-test a promotional setup or a 3PL SLA.

What You’ll Own

Strategy & Financial Leadership

• Own the P&L: Own the global e-commerce P&L across DTC, TikTok, and social commerce channels, delivering against annual revenue and profitability targets.
• Manage Financial Forecasting: Partner weekly with Finance and Business Planning to revise channel forecasts, review budget adherence, and align inventory positioning with broader business planning.
• Align Brand & Digital Strategy: Define the overarching e-commerce strategy in support of brand goals, presenting quarterly KPI updates and business reviews to executive leadership.
• Drive the Promotional Calendar: Architect the commercial and promotional calendar in close partnership with the Sales team, ensuring harmony with retailer.com schedules and avoiding channel conflict.

Marketing, Growth & Merchandising

• Direct Performance Marketing: Oversee performance marketing across online customer acquisition channels, managing external agencies and partnering with internal marketing on paid media and affiliate strategy.
• Optimize Retention & LTV: Architect the email strategy, subscription and replenishment programs, and any future loyalty initiatives to maximize retention and lifetime value.
• Create differentiators for DTC: Identify and work with cross functional partners to secure key DTC merchandising opportunities including channel exclusives, early launches, and limited-edition collaborations that differentiate the owned channel.
• Lead Social Commerce Strategy: Define the operational and promotional architecture for TikTok Shop, including creator commission structures and outreach targets, in collaboration with the Marketing team who will own creator content and budget.
• Manage Third-party Agency: Manage any third-party or social selling platform which are subsequently launched by the brand.

Technology, Operations & Supply Chain

• Ensure Technical Stability: Manage high-level vendor relationships with key digital partners to ensure site stability, load performance, and seamless integrations.
• Drive Conversion Rate Optimization (CRO): Drive a continuous Conversion Rate Optimization (CRO) practice: analyze customer feedback, session data, and UX friction points to prioritize and implement targeted site improvements.
• Oversee SEO Strategy: Partner with external agencies on SEO and Answer Engine Optimization (AEO), providing keyword targets to Marketing and Creative and ensuring all content and assets meet organic search best practices.
• Monitor Fulfillment Performance: Hold domestic and international 3PL partners accountable to SLAs, ensuring the physical fulfillment and unboxing experience is consistent with the brand’s premium positioning.

What We’re Looking For

• 8 or more years of progressive e-commerce experience, with at least 4 years in a senior leadership role owning a digital P&L.
• Demonstrated track record of driving revenue growth across DTC, TikTok, and/or social commerce channels.
• Deep fluency across the e-commerce stack: Shopify Plus (or comparable enterprise platform), performance marketing channels, marketplace operations, and retention marketing.
• Strong financial acumen — you are comfortable owning a forecast, presenting to an executive audience, and making trade-off decisions under uncertainty.
• Experience managing and holding accountable external agencies across paid media, SEO, and/or marketplace operations.
• A builder’s mindset: you thrive in lean environments, make smart decisions with limited resources, and do not need a large team to be effective.
• Beauty, personal care, or premium consumer goods experience is preferred but not required. A passion for the category and an understanding of brand-led DTC strategy is essential.
• Must be based in the New York City metro area and willing to commute to our NYC office.

Bonus Points

• Experience launching or scaling a TikTok Shop or social commerce channel.
• Prior experience at a prestige or independent beauty brand.
• Familiarity with international e-commerce operations and cross-border fulfillment.

Compensation & Benefits

Base Salary: $150,000 to $180,000, depending on experience.

Discretionary annual bonus

Health, vision and dental insurance

401(k) plan

Paid company holidays and PTO

We are an equal opportunity employer committed to building an inclusive workplace for all.