DIRECTOR, ANALYTICS Full Time

network, providing a diverse suite of capabilities for our clients, including
creative services, media buying, enterprise solutions and data analytics.

At Intouch, we offer innovative solutions to life science companies that want
to connect with consumers, healthcare professionals and payers. We get fired up
when people talk about getting and staying healthy. That s where
our inspiration: in the very human experiences of patients, doctors and even
each other. Then, we collaborate on ways to make caring for one s health mo
achievable, connecting patients and physicians with the information and tools
they need.

The Intouch affiliates within the Intouch Group network include: Intouch
Solutions, Intouch Proto, Intouch Seven, Intouch International, Intouch B2D,
Intouch Media and Intouch Analytics.

Are you the type of individual who gets psyched by the use of data to drive
value-based marketing tactics? Do you search for the relationship of engagement
data across digital channels to drive content strategy, attribution and ROI
models? Are you a thought leader and innovation driver when it comes to the
role of analytics in today s integrated marketing strategies? Are you looki
for an opportunity to do all of that and more in an industry that makes a
difference in people s lives?

If so, we really want to meet you. Intouch Group is a full-service marketing
agency that is obsessed with bringing game-changing solutions to our
pharmaceutical clients. You will get the opportunity to work closely with
clients to help them understand and leverage data as a key strategy for
connecting with patients, healthcare professionals and industry leaders. As a
thought leader on data-driven marketing, you will be instrumental in developing
analytic strategies for propensity-based targeting, ROI measurement, cross-
channel reporting and attribution as a critical component of our clients
integrated multichannel marketing campaigns. Similarly, you will serve as a key
resource across the strategic services department (i.e., analytics, social,
mobile, CRM, search) to ensure cohesive delivery of multichannel tracking
strategies and ROI efforts for clients. Again, if you are passionate about
analytics and the power of data to transform marketing especially when us
to drive value to patients and healthcare professionals then rest easy; y
have found a home.

What does the Director of Analytics do?

• Interpret business needs to develop strategic, KPI-based

measurement plans and analysis

• Set the standard for work and lead the team to inspiring data and

insights-driven solutions

• Deliver an exceptional level of detail to a variety of

(whom have a wide range of analytical experience) via mastery of
effective writing and presenting of highly technical ideas

• Provide strategic direction that ladders back up to clients

business objectives

• Continuously deepen relationships based on mutual respect and trust with

internal and external partners and clients

• Solve problems through example setting and mentorship while empowerin

the Analytics team to make quality decisions

• Understand and apply learnings across the Analytics team to set best

practices

• Identify gaps in the team s workflow and processes, and

give recommendations to senior management regarding solutions

• Educate Analyst(s) on novel solutions and approaches, ensuring t

team understands the importance of innovation and embraces the mindset
and responsibility

• Make workload allocation recommendations while overseeing Analyst

(s) and manager(s)

• Set priorities for the Analytics team, and work independently to manage

those priorities

• Mentor and train employees, and work collaboratively with other team

members

• Motivate and realign the Analytics team when requirements change
• Evaluate the progress and productivity of direct reports and their

respective teams

• Provide staffing recommendations and scopes for project management
• Manage profitability from project estimation to actual billable

hours

• Assist senior management with creating professional development goals
• Review work of Analyst(s) to ensure deliverables are of high quality, on

time, accurate and compelling for clients business/brand
objectives

• Create and foster relationships with senior brand and analytics

clients
What are we looking for?

• Bachelor s degree required
• Master s degree preferred
• 7-8 years in a data/analytical role working with web analytics tools

such as Adobe Analytics, Google Analytics or Webtrends

• Pharmaceutical and/or healthcare industry experience preferred
• Experience working in a marketing agency environment or with other

agencies preferred

• Outstanding Microsoft Office Suite skills
• Exceptionally strong attention to detail
• Knowledge of data visualization tools, e.g., Tableau,

Spotfire, Datorama, Domo, Google Data Studio, etc.

• Superior interpretation and data storytelling skills
• Knowledge of Structured Query Language (SQL) and the importance of

using SQL to manipulate data

• Expertise in A/B testing and multichannel attribution
• Deep comprehension of the value of using large data sources and/or data

warehouses

• Advanced understanding of multichannel marketing analytics

focus on digital (e.g., web, email, paid media, social media, organic
search, mobile apps)

• Exceptionally strong analytical and problem-solving skills
• Passion to self-educate and keep up to date on the latest marketing

analytics trends and tools

• Strategic thinking to lead teams and mentor staff to achieve suc

across multiple accounts

• Compelling presentation writing and storytelling abilities
• Mastery of verbal and written communication

We are proud to be an equal opportunity employer.

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