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Why You Belong Here
At Victoria’s Secret & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.
We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.
Description
Your Role
The Social Commerce Manager will own and scale our TikTok Shop strategy, driving revenue through product optimization, and performance analytics. Partnering with marketing teams on creator partnerships and live shopping. This role sits at the intersection of commerce and content, with ownership of TikTok Shop operations and growth. This person will be both strategic and hands-on, comfortable managing daily execution while building scalable processes as the channel grows.
Why You Belong Here
At Victoria’s Secret & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.
We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.
Your Impact
TikTok Shop Ownership & Growth
- Own end-to-end management of TikTok Shop, including product listings, promotions, pricing, and merchandising
- Develop and execute a TikTok Shop growth strategy aligned with revenue
- Identify and test new TikTok commerce features (Live Shopping, Affiliate tools, Paid Boosting, Flash Sales)
- Creator & Affiliate Management
- Build and manage a TikTok creator/affiliate program with the PR & Paid Media teams
- Monitor creator content quality, compliance, and conversion performance
- Live Shopping & Campaign Execution
- Plan and execute TikTok Live Shopping events
- Coordinate hosts, creators, offers, and inventory with the PR & Paid Media teams
- Own promotional calendars for major campaigns (launches, holidays, TikTok sales events)
Product & Catalog Management
- Optimize product listings for TikTok Shop (titles, descriptions, imagery)
- Ensure accurate inventory syncing and coordination with Ops/Fulfillment teams
- Partner with Creative to test bundles, exclusives, and Shop-only SKUs
- Performance & Analytics
- Track and report on KPIs including GMV, ROAS, conversion rate, affiliate performance, and return rates
- Use data to optimize creator mix, offers, and content formats
- Provide weekly and monthly performance recaps with insights and action plans
- Cross-Functional Collaboration
- Partner with Creative, Paid Media, Digital Merchandising, Ops and Product teams to ensure seamless execution
- Coordinate launches and ensure TikTok Shop aligns with broader brand initiatives
- Act as the internal TikTok Shop subject-matter expert
Click here for benefit details related to this position.
Minimum Salary: $114,300.00
Maximum Salary: $154,875.00
VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.
Qualifications
- 3–6+ years of experience in e-commerce, social commerce, or digital marketing
- Direct experience managing TikTok Shop (brand or agency side strongly preferred)
- Strong analytical skills with comfort working in dashboards and spreadsheets
- Excellent project management and communication skills
- Ability to thrive in a fast-paced, test-and-learn environment
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.
