Creative Lead, Organic Growth & Storytelling Full Time NEW

This role is designed for a senior creative marketer who can redefine how a product communicates with its audience across organic channels. You will be responsible for shaping a brand voice that transforms complex, often stressful consumer topics into clear, human, and emotionally resonant messaging. Working in a fast-scaling environment, you will collaborate closely with product, design, growth, and customer insights teams to rebuild lifecycle communications from the ground up. Your work will directly influence how millions of users perceive trust, value, and long-term engagement with the brand. This is a high-impact, hands-on role where storytelling, copy excellence, and customer empathy converge. You will also play a key role in evolving organic growth strategies across multiple channels as the brand voice matures.

Accountabilities

• Overhaul and elevate customer communication across CRM, email, SMS, and in-app messaging, shifting from transactional to value-driven storytelling
• Define and evolve brand tone of voice across organic surfaces in partnership with leadership, ensuring consistency and emotional resonance
• Translate complex, high-stress topics (e.g., insurance, maintenance, repairs) into clear, engaging, and human-centered copy
• Collaborate with Product, Design, Growth, and Customer Insights teams to align messaging with user needs and behavioral data
• Build trust and engagement through lifecycle campaigns that improve long-term conversion and retention
• Shape and execute organic content initiatives such as social media and community-driven storytelling as scope expands
• Use qualitative insights, user feedback, and behavioral data to inform empathetic, high-performing creative messaging
• Champion creative excellence within a highly analytical, experimentation-driven environment

Requirements

• 7+ years of experience in creative marketing with a strong focus on organic growth and copywriting
• Proven expertise in writing for consumer-facing brands, particularly in CRM, lifecycle, and social channels
• Exceptional copywriting ability with a portfolio demonstrating strong storytelling, tone development, and creative craft
• Deep understanding of audience development, product positioning, and emotional messaging
• Familiarity with social platforms and community dynamics (including forums such as Reddit)
• Ability to translate complex or technical subjects into simple, engaging, and persuasive communication
• Strong first-principles thinking and ability to work with qualitative insights and user pain points
• Comfortable operating in fast-paced environments and advocating for brand value within data-driven teams
• Bachelor’s degree or equivalent experience

Benefits

• Competitive salary ranging from $135,000 to $185,000 (US) or CA$125,000 to CA$175,000 (Canada), depending on experience and location
• Equity opportunities as part of the total compensation package
• Fully remote flexibility with multiple US and Canadian location options
• Comprehensive health, dental, and vision insurance
• Paid time off and paid parental leave
• 401(k) (US) or RRSP (Canada) with employer matching
• Wellness benefits and employee support programs
• Opportunity to shape foundational brand voice and storytelling strategy at scale
• High-impact role with direct influence on customer trust, engagement, and retention

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role’s core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.