Content Strategist Full Time NEW

About The Role

Seeking a Content Strategist to lead content strategy, creation, and governance across the organization. This is a new role that sits at the center of our Marketing and Product teams, serving as the owner of a shared services function that supports both groups.

The Content Strategist will be responsible for defining the purpose and audience for each content channel, ensuring brand consistency across all touchpoints, and coordinating content planning and execution of product and marketing content across teams. This role is critical to executing ISM’s segmentation strategy and elevating our brand presence.

Key Responsibilities

Content Strategy & Governance

• Define and own the overarching content strategy for our Institute, aligned to organizational segmentation (Student/Foundational, Advanced/Mastery, B2B/Corporate)
• Establish the purpose, audience, and content standards for each channel (website, social, email, publications, webinars, etc.)
• Create and maintain a content governance framework including editorial guidelines, approval processes, and quality standards
• Conduct content audits to identify gaps, remove outdated materials, and ensure alignment with audience needs
• Map existing content to defined customer personas and segments; identify gaps and prioritize development

Brand Consistency

• Ensure brand consistency across all content and communications
• Enforce brand guidelines and messaging frameworks across teams and channels
• Partner with Marketing leadership on brand audits and guideline updates
• Serve as the final quality control checkpoint for content before publication

Channel Strategy & Distribution

• Own channel strategy for content distribution—determining what content goes where and why
• Develop and manage integrated content calendar across all channels (content, webinars, email, social)
• Lead social content strategy including video-first approach for LinkedIn and other platforms
• Own website content strategy; partner with IT on technical execution

Product Content & Educational Materials

• Partner with Product team to develop content that supports education, certification, and training offerings
• Create and oversee development of member tools, templates, and resources that demonstrate tangible membership value (e.g., contract clauses, quick reference guides, how-to documents)
• Support instructional design team on content needs for courses, seminars, and e-learning
• Ensure product content is tailored to audience segments and aligned with their career stage and needs
• Collaborate with subject matter experts and faculty to translate expertise into accessible, high-quality content

Team Leadership & Coordination

• Lead the shared content services team including content creators, graphic design, video/instructional design, and publications
• Serve as the central point of coordination between Product and Marketing for content needs
• Manage content workload and capacity planning across the shared team
• Ensure timely sharing of new content and research outputs with all relevant internal stakeholders

Content Planning & Execution

• Work with segment leads (Product and Marketing) to understand content needs and translate them into actionable plans
• Drive development of tools, templates, and resources that deliver tangible member value
• Oversee content creation for thought leadership, member benefits, educational materials, and marketing campaigns
• Coordinate with external vendors and contractors as needed

Qualifications

Required

• 10+ years of experience in content strategy, content marketing, or related field
• Proven experience developing and executing multi-channel content strategies
• Strong understanding of content governance, brand management, and editorial standards
• Experience managing or coordinating creative teams (writers, designers, video producers)
• Excellent writing, editing, and communication skills
• Experience with audience segmentation and persona-driven content development
• Proficiency with content management systems, social media platforms, and marketing automation tools

Preferred

• Experience in B2B, association, or membership organization environment
• Background in supply chain, procurement, or professional services
• Experience with video content strategy, particularly for LinkedIn
• Experience conducting content audits and developing content governance frameworks

What Success Looks Like

• Unified content strategy that aligns with ISM’s segmentation and brand positioning
• Clear channel purpose and consistent quality across all touchpoints
• Improved brand consistency and reduced content silos
• Integrated content calendar with visibility across the organization
• Product and Marketing teams aligned and supported by a high-functioning shared content team
• Tangible member value through tools, resources, and relevant content

Reporting Structure

Reports to: Sr. Director of Marketing (with dotted line to VP of Product)

Direct Reports: Content Creators (3), Graphic Designer, Publications, Instructional Designer

Collaborates closely with: Web/IT, Segment Leads (Product and Marketing)