Brunswick Boat Group- Digital Marketing Manager Full Time

It is our people behind life’s passions who will make the big difference. If you are interested in becoming part of a company that delivers market leading products, driving your own career and working with brands committed to active lifestyles, then you’ve found your fit.

Have what it takes? Join us.

Digital Marketing Manager

About us:

Brunswick embodies innovation + inspiration on the water. Home to marine’s most recognized consumer brands like Mercury Marine, Boston Whaler, Sea Ray and Lund, the company is defining the industry as the leading manufacturer of recreational boats, engines, parts and accessories.

Summary:

We are seeking a Digital Marketing Manager to join our growing team. The ideal candidate combines business insight and communication skills with superb marketing campaign execution. This person will partner with Brunswick’s brand marketing leaders to create comprehensive digital marketing campaigns using a consultative approach to maximize performance. The role requires a balance of strategic vision and tactical execution.

Responsibilities:

• Act as digital marketing consultant and point-of-contact for brand marketing teams
• Plan and execute comprehensive end-to-end digital marketing campaigns
• Understand and effectively communicate digital marketing analytics
• Website content authoring and editing
• Maintain an organic social media publishing calendar
• Work with Digital Media Manager to provide strategy for search, display and social ads
• Work with Marketing Automation Manager to create email campaigns and manage leads
• Apply audience segmentation and personalization to increase conversions

Key Requirements:

• 5+ years of marketing experience
• Bachelor’s degree in marketing, communications, business or related field
• Proven experience leading integrated digital marketing strategies and campaigns
• Expertise in website CMS platforms and SEO best practices
• Experience with marketing automation platforms and ability to create and send email marketing
• Organic social media publishing experience
• Knowledge of paid digital advertising programs with Google, Bing, social media ads and more
• Strong project management skills

We are the people behind life’s passions.

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: or 866-278-6942.

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Brunswick