Brand Marketing Specialist, Partnerships (Affiliate Influencers + Events/PR) Full Time NEW

About Ka’Chava Ka’Chava is a premium nutritional wellness company dedicated to providing high-quality, plant-based superfood meal replacements that support overall health and wellbeing. We’re seeking a detail-oriented and results-driven specialist to execute and optimize our paid social media campaigns across multiple platforms.

Position Overview The Brand Marketing Specialist, Partnerships will focus on supporting the day-to-day execution of influencer marketing, affiliate programming, events, activations,  product sampling, and asset management. This role reports to the Sr. Manager of Brand Marketing Partnerships and is essential for implementing strategic initiatives while helping to maintain campaign performance and efficiency.  The ideal candidate will thrive in a fast-paced environment, have a passion for creator-led marketing and events, a keen understanding of social media trends along with exceptional communication and relationship building skills. 

Key Responsibilities

Influencer Marketing and Affiliate Programming

• Support the day-to-day coordination of influencer, and affiliate programming – from discovery to tracking deliverables and asset review
• Support talent setup, and onboarding within affiliate platforms
• Assist with product seeding and sampling, ensuring shipments are delivered in a timely manner and all tracking information is shared accordingly
• Assist in the coordination of mailers, gifting, and PR boxes to ensure a seamless brand experience

Events, Activations + PR

• Work closely with the Sr. Manager of Brand Marketing Partnerships and external agencies to execute forward thinking 360-degree brand relevant IRL events and activations to drive business growth, build brand equity, generate consistent brand exposure and optimize storytelling
• Assist in translating marketing and brand goals into compelling, on-brand event concepts
• Create detailed run of shows, timelines, and production plans in partnership with agencies for each event and activation
• Manage product and supply delivery, inventory, and distribution for all events and activations
• Oversee photography and video content capture to ensure deliverables are met
• Troubleshoot in real time to ensure a smooth guest experience from start to finish
• Strong eye for aesthetics, brand storytelling, and content moments
• Oversee activation execution from start to finish
• Willingness to travel as needed for events and activations

Performance Monitoring & Optimization

• Collaborate with the larger marketing team to monitor daily influencer and affiliate campaign progress and adjust strategies as needed to maximize effectiveness and ROI
• Assist in regular influencer and affiliate audits to identify optimization opportunities
• Identify social trends and quickly leverage talent to execute
• Implement platform best practices for campaign optimization

Creative & Testing Support

• Collaborate with cross-functional teams to implement and test new creative assets
• Monitor creative performance and provide data-driven feedback
• Maintain organized systems for campaign content, imagery, and marketing assets for cross-functional use, inclusive of asset usage rights 

Qualifications

Required Experience

• 2-4 years of experience in influencer, affiliate, and event coordination, preferably for DTC brands
• Hands-on experience working alongside influencers and their agents to build strong relationships
• Knowledge of social media and podcast advertising best practices and platform policies
• Experience with campaign reporting and performance analysis
• Experience with creative trafficking and campaign execution processes
• Experience executing events and activations from concepting through execution

Technical Skills

• Proficiency with all social media platforms (Facebook, Instagram, TikTok, YouTube, Pinterest) and content management tools, experience with affiliate programming a plus
• Strong analytical skills with the ability to interpret data and make informed decisions  
• Experience with Creator IQ (preferred) and ShopMy
• Familiarity with Excel/Google Sheets for data analysis and reporting
• Experience with creative trafficking and campaign setup processes

Soft Skills

• Excellent organizational and time management skills
• Creative mindset with a strong attention to detail and the ability to manage multiple campaigns simultaneously
• Ability to pivot quickly when priorities shift
• Analytical mindset with ability to identify trends and optimization opportunities
• Clear communication skills, with a knack for storytelling amongst influencers and cross-functional collaboration
• Ability to work efficiently in a fast-paced environment
• Positive, solutions-oriented mindset

Salary Range: $75,000 – $85,000