Digital Paid-Media Manager
(We are looking for a Full-Time Digital Paid-Media Manager)
$65,000.00 – $78,000.00 per year
Full-time, payroll, on-site ( not remote)
BANG! ® (Clothing) is a growing brand of men’s activewear featuring premium beachwear and underwear. Based out of Miami, our products are sold worldwide via our online webstore at www.bangclothes.com. Poolside style for men is in our DNA and it’s what we do best. At BANG! ® Miami the beach is our stage where the show always must go on.
We are looking to hire a skilled Digital Paid-Media Manager and Specialist to help manage, track, and optimize our digital advertising channels to help achieve the growth goals for the brand. Position is full-time (40 hours / week).
The Digital Paid-Media Manager works closely with and reports to the head of Marketing/Operations & Founder of the brand.
Lead, develop, and optimize a diversified paid-media channel strategy
Execute strategy by setting up, managing, tracking, and optimizing paid digital media campaigns across Paid Social, PPC, Search and programmatic ad channels on multiple platforms (FB, Google/YT, Bing, Pinterest, TikTok, Amazon, etc.)
Work with Facebook, first and third-party data, create and test custom audiences with help of the latest best-in-class technology and experiment with latest formats, video etc.
Carefully analyze campaign performance and evaluate and interpret performance related KPIs for optimization
Prepare clear reports with accurate insights and actionable next steps
Analyze and recommend new creative & copy supported by qualitative and quantitative metrics
Continuous monitoring, tracking, and ensuring of the quality control of campaigns
Work with the E-Commerce manager to coordinate product feed management and maintenance
Integration of UG/influencer content into native social media buys via branded content and whitelisting
Implement retargeting and prospecting campaigns.
Perform A-B testing campaigns, identify hypothesis, measure, report, and advice on future implementation of those learnings.
Keep up with current online and digital paid media best practices to evaluate new improvements for the overall ad campaign strategies for the brand.
Manage and maintain relationships with key vendors, platforms, and technology partners
2-5 years’ experience working on PPC and performance-based, direct response marketing and SEM / Paid Social Media campaigns. for DTC brands
2-5 years’ experience with Solid knowledge of FB/IG Ads/Business Manager & Google Ads, Google Analytics, Pinterest/TikTok ad platforms, retargeting ad platforms.
Complete understanding of key performance indicators to strategically measure and track program success – agency experience preferred
Understanding of marketing funnels and attribution analysis
Experience with Google Analytics: knows the ins-and outs of Google Analytics and Google Tag Manager.
Experience working with SEO analytics and use of website tools and conversion tracking (UTM links), keyword research, competition analysis, etc.
Experience working with product data feeds management.
Google Ads and Facebook Blueprint certifications a plus
Experience working with paid media on Amazon Seller accounts is a plus.
Proficient in Adobe Creative Suite / Figma is a plus.
BS or BA degree, Marketing, Ecommerce, Computer Science, or Business-related fields
Creative and analytical skills, complemented by the ability to take direction, learn/develop new skill sets, problem-solve, and take on new challenges while paying strong attention to detail
Highly organized with strong analytical and MS Excel skills
Passion for and a constant eye on “the future of online media” based on industry trends (digital innovation, customer level targeting, dynamic creative optimization, media consumption, e-commerce/retail level targeting capabilities)
Fluency in English, bilingual Spanish a plus
The ideal candidate:
Has passion for menswear, digital marketing, eCommerce, and tech-oriented tools.
Can manage multiple projects progressing at the same time
Is a good communicator and listener, who can also ask questions and find the way to arrive to the expected result on time, in a fast-paced environment
Has efficient self-time management skills with a self-disciplined approach to workflow with the ability to work in a dynamic environment
Can generate ideas to improve web experience, functionality, and business
Pays attention to detail
Has a positive can-do attitude
Is knowledgeable of pop culture, the fashion/apparel space, trends, media, entertainment, LGBTQ culture, DJ/clubbing/pool-party lifestyle, resort & vacation spots, etc.
Experience working with online media tools such a Google Analytics/Tag Manager/SEO console Manager, etc.
Spanish bilingual (preferred)
Miami, FL (Required)
Work is on-site at our office space (one location, Edgewater area – Miami)
8 hour shift
Monday to Friday
United States (required)
· Competitive salary
· Flexible Paid Time Off policy including weeks of paid vacation, sick days, national holidays and key-dates days off
· High level of autonomy and responsibility from day one – startup environment
· Relaxed, fun, and open-minded work environment driven by creativity and self-initiative
· Quarterly bonus free apparel items
$65,000.00 – $78,000.00 per year
From $65,000 per year
Email resume with cover letter to jobs @ bangclothes.com
Can you confirm that are aware that the position is full time?
Are you able to work in our office in Miami, FL? (Edgewater/Wynwood area)
What separates you from other candidates who may apply for this position?
Please list your experience in the following areas: FB/IG/Google/YouTube ads, upsells, down sells, email marketing
Job Type: Full-time
Pay: $65,000.00 – $78,000.00 per year
Work Location: One location