Westcorp Management Group
Social Media Manager/Associate
> Oversee day-to-day management of any open property campaigns and ensure brand consistency and help in facilitating scaling brand and company awareness through various social media channels.
>Create and implement content for social media platforms for 1 corporate social media account as well as active social media pages for apartments being managed by WMG.
> Assist in implementation of design of new social media platform accounts (ie;. Facebook timeline cover, profile photos, thumbnails, landing pages, Twitter and Instagram when applicable.
> Helping turn fans/leads into customers via professional and prompt responses on social media sites while coordinating with individual leasing teams.
>Monitor trends in social media tools, applications, channels, design and strategy while creating/publishing relevant, original, high-quality content dealing with individual properties, specials, amenities, local info as well as demographic specific information.
> Monitor online reviews and respond to each review in a professional and timely manner while communicating with leasing offices and regionals for any special instances.
>Negative reviews: communicate with leasing agents to get feedback on issues, if actual resident and respond directly when applicable on review platforms. Assist in having inappropriate or abusive reviews removed.
> Design, execute and manage custom property promotions and properties monthly advertising programs which will increase leads and reach of properties/product to prospective Residents.
> Design and analyze monthly Facebook/Instagram ads and adjust strategy if needed. Share with the Marketing department and Regional weekly statistics.
> Become an advocate for the company in all social media spaces, engaging in dialogues and answering questions where appropriate.
> Continually corresponding with Property Managers and individual leasing teams to implement custom contests and post up to date photos and events.
> Assist in developing and implementing a proactive process for capturing happy, loyal customer reviews and experiences as well as working with leasing agents to share information directly from staff, to make different social media platforms more personal and localized.
Projects including but not limited to:
-Launch social media accounts for Westcorp MG
-Launch FB Events for Open Houses
-Launched Linkedin Corporate Page account
-Created social media postings calendar and community event calendar
-Created more images from lifestyle videos
-Try to get on scheduled postings (2x specials, 1x amenity, 1x local, 1x holiday)
-Add at least 10 followers per week per page for social media
-Hashtag keyword research for each social media page
-Increased followers and user engagement by 25% by Q3
-IG Contest – #hashtags
-Record every web location our properties are located online via google and bing.
-New social media report created, new analytics measured:
-Create social media analytics dashboard
-Yelp timeline resolution tracker
-Month over Month (MOM) change %
-Control alerts by setting thresholds on each metric in social media analytics dashboard
-Analyze the following metrics:
-Audience: Number of Fans/Followers/Page Likes (depending on the network)
-Activity Number of Posts/Updates
-Applause: Number of Likes; Applause Rate: Average number of Likes per Activity
-Amplification: Number of Shares; Amplification Rate: Average number of Shares per Activity
-Conversations: Number of Comments; Conversation Rate: Average number of Comments per Activity
-Conversions: Number of Conversions; Conversion Rate: Average number of Conversions per Activity
-Revenue: Total Revenue Generated; Revenue per Activity: Revenue generated per Activity
-Social media posting schedule for each platform and property
-Respond to all message boards/ community management & engagement
-Create custom memes with property logos
-Create tracking spreadsheet with hashtags, call to actions, social media posting calendar for each property
-Create quarterly contests
-Social media content calendar for each month
-Competitor analysis report
-Bi-weekly social media analytics report on every page we post on
-Start creating short from videos for social media postings, outreach to influencers, TikTok
Job Type: Full-time
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