Director of Social, Creators & Partnerships Full Time NEW

Company Description

Kala Therapy is Canada’s leading provider of Therapy Light Devices, designed to deliver the therapeutic benefits of Light Therapy in the convenience of your home, office, dorm, or while traveling. Focused on enhancing well-being, our innovative products bring light therapy solutions to those seeking to improve their mental and physical health. Known for quality and accessibility, Kala Therapy is dedicated to empowering individuals to prioritize self-care on their own terms.

Role Description

This role supports Kala’s growth through partnerships, athlete and creator relationships, social collaboration, campaign coordination, and day-to-day execution support. The function is responsible for helping build market visibility, social proof, creator output, and campaign momentum in alignment with Kala’s commercial priorities.

Core Objective

To develop and execute partnership and creator activity that strengthens brand presence, supports campaign performance, and drives growth across priority markets.

Main Responsibilities

• Support brand partnership development 
• Support athlete partnership development 
• Support influencer and creator collaboration activity 
• Manage creator outreach, follow-up, and relationship coordination 
• Support creator seeding and whitelisting activity 
• Assist with social media calendar planning and coordination 
• Coordinate campaign execution across internal and external teams 
• Support briefing and alignment with creative, marketing, and social partners 
• Track creator deliverables, posting schedules, and campaign timing 
• Support larger partnership opportunities in alignment with leadership direction 
• Maintain visibility on blockers, delays, approval needs, and next actions 
• Help ensure partnership and creator activity aligns with monthly business goals and market priorities

Key Areas of Ownership

• Partnership support and coordination 
• Athlete and creator pipeline support 
• Creator content and deliverable tracking 
• Social collaboration planning support 
• Campaign coordination and follow-through 
• External team alignment support 
• Workflow visibility across creator and partnership activity

Reporting Line

Reports into Kala leadership through the designated primary contact.

Works closely with marketing, partnerships, creative, and campaign stakeholders.

Key Performance Indicators

• Number of active partnerships and creator collaborations 
• Number of creator and athlete activations launched 
• Creator deliverables received on time 
• Creator posts launched on time 
• Partnership campaigns executed per month 
• Social proof assets generated 
• Seeding and whitelisting progress 
• Campaign delivery against timeline 
• Quality of coordination across teams 
• Speed of follow-up and issue resolution 



Success Looks Like

• Partnerships and creator activity are aligned with business priorities 
• Campaigns move with less delay and less confusion 
• Deliverables are tracked properly and launched on time 
• Internal and external teams are better aligned 
• Social and creator activity contributes to real market momentum 
• The workflow becomes more structured, predictable, and scalable 

Main Requirements for the Role to Perform Well

• Clear monthly priorities 
• Defined campaign goals 
• Clear ownership and approval structure 
• Faster approval timelines 
• Better communication flow across teams 
• Better alignment between logistics, seeding, and posting schedules 
• Clear file and asset organization 
• Reliable access to working systems and materials 

Role Function Summary

This role acts as the operational bridge between partnership strategy and campaign execution. It helps ensure that creator, athlete, and social collaboration activity is not only launched, but managed properly, tracked clearly, and aligned with Kala’s growth goals.

Qualifications

• Strong skills in Communication, with an ability to convey ideas effectively and foster collaborative relationships
• Expertise in Strategic Partnerships and Account Management to build, maintain, and grow business relationships with creators, brands, and stakeholders
• Proficiency in Strategic Planning to develop initiatives aligned with business objectives
• Experience and skill in Sales to identify opportunities, create value propositions, and drive results
• Proven leadership abilities, with the ability to manage multiple projects and teams effectively
• Knowledge or experience in the wellness or technology industry is a plus