Vice President of Luxury Marketing Full Time NEW

I. Position Definition

The Vice President of Luxury Marketing is a senior executive role responsible for the brand’s overall marketing strategy, brand image, and growth performance within the high-end market.

Core Function:

To ensure the brand is simultaneously “stylish and rich in narrative” and “commercially successful and commanding a premium price.” II. Core Responsibilities

**Brand Strategy & Positioning**

Define the brand’s positioning within the luxury market (Ultra-Luxury / High-End / Accessible Luxury)

Develop the brand narrative and value system (History, Craftsmanship, Culture)

Ensure global consistency in brand image and communication style

**Global Marketing Strategy**

Formulate annual and quarterly marketing plans

Coordinate promotional activities across different regions (Europe, US, Middle East, Asia)

Balance brand image integrity with sales conversion objectives

**High-End Client Marketing (Key Focus)**

Design and manage the VIP client program (Membership tiers, exclusive services)

Plan and organize private events (Jewelry appreciation sessions, gala dinners, salons)

Enhance loyalty and encourage repeat purchases among High Net Worth (HNW) clients

**Public Relations & Media Relations**

Manage relationships with fashion and luxury media outlets

Organize press conferences, exhibitions, and brand events

Coordinate collaborations with celebrities, public figures, and KOLs (Key Opinion Leaders)

**Digital Marketing & Social Media**

Develop social media platform strategies (Content style, visual consistency)

Manage digital advertising campaigns and traffic acquisition

Enhance the brand’s online influence and presence

**Brand & Sales Synergy**

Collaborate with the sales team to drive conversion rates

Support in-store and channel-specific marketing initiatives

Optimize Marketing Return on Investment (ROI)

**Team Management**

Lead and manage the Brand, Marketing, and PR teams

Establish standardized marketing processes and systems

Enhance the team’s execution capabilities and creative output

III. Specific Responsibilities within the Jewelry Industry

Within a jewelry company, this role typically entails:

Marketing and promotion of High Jewelry collections

Planning of jewelry exhibitions and launch events

VIP client relationship management and promotion of bespoke/custom services

Crafting product narratives (Gemstone provenance, craftsmanship details, design philosophy)

Brand collaborations with boutiques and retail buying channels

IV. Authority and Decision-Making Power

This role typically holds authority over:

Direction of brand communication and messaging

Control and allocation of the marketing budget

Selection of media partners and collaboration resources

Approval of event plans and promotional campaigns

**Organizational Standing:**

A key member of the executive leadership team, typically reporting directly to the CEO or CMO.

V. Job Requirements

**Experience Requirements:**

8+ years of professional marketing experience

Background within the luxury goods, jewelry, or fashion industries

**Competency Requirements:**

Strong brand-building capabilities (Branding expertise)

Deep understanding of the high-end consumer mindset

Experience working in international markets

Ability to effectively bridge creativity with commercial objectives

**Bonus Qualifications:**

Prior experience with a renowned luxury brand

Familiarity with the European or Middle Eastern markets

• Existing network of media and fashion industry contacts