Director of Marketing Full Time NEW

About Us:
Founded in 1878 by Silviano Venchi, Venchi has become a global leader in chocolate and gelato, blending Italian tradition with a commitment to craftsmanship and well-being. With over 145 years of history, Venchi offers more than 350 chocolate recipes and 90 gelato flavors, adhering to the highest quality standards while embracing the principles of the Mediterranean diet. The company focuses on enhancing quality of life, social connections, and environmental respect through its products. Supported by over 1,600 employees, Venchi operates more than 180 stores in over 70 countries, with headquarters in Milan, a factory in Cuneo and 4 regional offices in Hong Kong, Shanghai, New York, and Beijing. Join us at Venchi and be part of a story that celebrates moments of cheerfulness with indulgent products crafted for your well-being.

About the Role
As Director of Marketing, you will be responsible for developing and executing the full marketing strategy for Venchi in North America, in close collaboration with the Head of Global Marketing. You will lead the brand’s expansion across retail, wholesale, and digital channels, while ensuring consistency with Venchi’s global positioning and visual identity. You will be expected to balance strategic vision and creative leadership with strong executional capabilities, building a marketing team and ecosystem that delivers measurable impact.

Responsibilities:

• Own and execute the full marketing mix: events & activations, local collaborations, digital, social, trade marketing, CRM, brand management.

• Collaborate closely with the global marketing team to ensure brand consistency, adapting global brand guidelines to the U.S. market with cultural relevance and creative flair.

• Drive traffic and awareness through local activations, high profile collaborations, events, and neighborhood-specific experiences.

• Lead the development of social-first campaigns, with a strong focus on TikTok and Instagram, leveraging storytelling, influencer partnerships, digital native content, and community engagement.

• Lead and execute trade marketing strategies, supporting retail and wholesale teams with tools, materials, and initiatives that drive sell-through and brand visibility.

• Manage and optimize the marketing budget, ensuring ROI across channels and initiatives.

• Build and lead a high-performing team, including internal talent and external agencies.

• Translate strategic goals into actionable plans, ensuring flawless execution and agility in a fast-paced environment.

• Identify new opportunities through consumer insights, competitive analysis, and market trends.

Qualifications:

• 10+ years of marketing experience, ideally in premium retail, beauty or fashion.

• Experience in driving successful below-the-line activities, engaging events, activations and collaborations

• Proven success in digital and social media – both organic and paid, fluent in the language of AI.

• Deep understanding of the U.S. market and Venchi’s aspirational positioning within it.

• Strong leadership and team-building skills, with experience managing agencies and cross-functional teams.

• Ability to move fluidly between strategy, creativity, and execution.

• Clear understanding of retail dynamics and consumer behavior.

• Excellent communication and stakeholder management skills.

• Passion for brand building, storytelling, and consumer experience.

• Willingness to travel as needed.

Perks & Benefits

• Health and Dental Insurance – premium covered by company 100%

• 401(k) Plan with up to 4% Company Matching

• Generous Bonding Leave Policy

• Paid Time Off

• Healthcare FSA and Commuter Benefits

• Wellhub Wellness Benefit

• Peloton discount

• 30% Venchi Employee Discount

Pay range and compensation: This role offers a base salary of $160,000 to $175,000, plus a bonus tied to the achievement of key company objectives. The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise.

Join us at Venchi and help us bringing the Italian way of life and delicious flavors to every corner of the world! We look forward to hearing from you!