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Job Title: Vice President Marketing Communications
Department: Executive Office / Global Marketing, Brand & Communications
Reporting to: Chief Executive Officer / Chief Operating Officer
Location: Los Angeles, California / Hybrid Office
Company Introduction
Upbit LLC is a financial derivatives strategy and advisory firm focused on delivering institutional-grade trading strategies, market intelligence, and execution frameworks across global financial markets.
As part of its global strategic expansion and long-term development plan, Upbit has established its Los Angeles subsidiary to serve as a key hub for brand development, global marketing strategy, and institutional engagement across the Americas and international markets.
Leveraging deep expertise in derivatives, quantitative strategy, and capital markets, Upbit LLC partners with institutional clients, trading firms, and financial platforms to design, implement, and optimize sophisticated market strategies. The firm integrates financial expertise with data-driven methodologies and technology-enabled infrastructure to deliver scalable, performance-oriented solutions.
Upbit LLC is committed to building a trusted, insight-driven, and globally recognized brand—bridging market intelligence, strategy, and communication to strengthen institutional credibility and long-term value creation.
Job Overview
The Vice President, Marketing & Communications is a senior executive leader responsible for defining and executing Upbit LLC’s global marketing, brand positioning, and communications strategy.
Reporting directly to the CEO and COO, this role will oversee enterprise-wide marketing strategy, institutional communications, thought leadership, and market positioning—ensuring that Upbit’s strategic vision, trading expertise, and advisory capabilities are effectively communicated to global institutional audiences.
The VP will play a critical role in elevating Upbit’s brand authority, strengthening market influence, and driving client engagement across financial institutions, trading counterparties, and ecosystem partners.
The ideal candidate brings deep experience in financial markets, fintech, or institutional marketing, with a proven ability to translate complex derivatives strategies into compelling narratives while building a high-impact global brand.
Key Responsibilities
Marketing Strategy & Brand Positioning
Lead and define Upbit LLC’s global marketing and brand strategy aligned with corporate vision and growth objectives.
Position Upbit as a trusted, institutional-grade partner in financial derivatives strategy and market intelligence.
Develop consistent, high-impact messaging across trading strategy, advisory services, and market insights.
Ensure brand consistency, credibility, and differentiation across all global channels.
Communications & Thought Leadership
Oversee global communications strategy, including PR, media engagement, executive visibility, and corporate messaging.
Establish Upbit as a leading voice in derivatives markets, trading strategy, and financial innovation.
Drive development of high-quality research, insights, reports, and institutional publications.
Translate complex financial strategies and market dynamics into clear, compelling narratives for decision-makers.
Go-To-Market & Institutional Engagement
Design and execute go-to-market strategies supporting advisory services, trading strategies, and new initiatives.
Drive institutional client engagement, brand awareness, and pipeline development in collaboration with leadership teams.
Develop targeted marketing frameworks for hedge funds, trading firms, asset managers, and financial institutions.
Optimize engagement across digital channels, events, partnerships, and direct client touchpoints.
Global Expansion & Market Influence
Support Upbit’s expansion across the Americas and global markets through localized marketing and communications strategies.
Strengthen brand presence in key financial hubs through strategic campaigns and partnerships.
Collaborate with regional and global stakeholders to align messaging with market-specific dynamics.
Enhance Upbit’s visibility in global financial forums, conferences, and institutional networks.
Data-Driven Marketing & Performance Optimization
Establish KPIs, analytics frameworks, and reporting systems to measure marketing effectiveness and ROI.
Leverage data, automation, and marketing technology to improve targeting, engagement, and conversion.
Continuously optimize campaigns, messaging, and channel strategies based on performance insights.
Align marketing investments with business growth, brand equity, and long-term strategic priorities.
Cross-Functional Alignment & Strategic Integration
Partner with trading, research, product, and executive teams to ensure alignment between strategy and messaging.
Act as a bridge between business strategy and external communication.
Support strategic initiatives through integrated marketing and communication execution.
Ensure consistency between internal positioning and external brand narrative.
Leadership & Organizational Development
Build, mentor, and lead a high-performing global marketing and communications team.
Foster a culture of strategic thinking, execution excellence, and creative problem-solving.
Develop scalable marketing capabilities, processes, and talent pipelines.
Promote collaboration across business units and global teams.
Qualifications
20+ years of progressive experience in marketing, communications, or brand leadership within financial services, fintech, capital markets, or trading environments.
Proven success in building institutional brands and executing high-impact marketing strategies in complex markets.
Strong understanding of derivatives, trading strategies, capital markets, or financial technology ecosystems.
Experience working closely with executive leadership and global stakeholders.
Exceptional storytelling, communication, and strategic thinking capabilities.
Bachelor’s degree in Marketing, Business, Finance, or related field required; MBA or advanced degree preferred.
Core Competencies
Institutional Brand Leadership: Builds credibility and trust within global financial markets.
Strategic Communication: Translates complex financial concepts into clear, impactful narratives.
Go-To-Market Excellence: Drives adoption through structured and targeted engagement strategies.
Market Influence & Thought Leadership: Positions the firm as an authority in its domain.
Data-Driven Execution: Uses analytics to optimize performance and ROI.
Leadership & Collaboration: Aligns teams and stakeholders around strategic objectives.
Benefits
Competitive executive compensation with performance-based incentives.
Eligibility for equity participation and long-term incentive programs.
Comprehensive health, insurance, and retirement benefits.
Flexible hybrid working environment based in Los Angeles.
Opportunities to represent Upbit LLC in global financial markets and industry forums.
Expected Outcomes (12–18 Months)
Establish Upbit LLC as a recognized and trusted brand in financial derivatives strategy and advisory services.
Deliver measurable growth in institutional engagement, brand visibility, and client acquisition.
Build a scalable, high-impact global marketing and communications function.
Strengthen thought leadership, market positioning, and competitive differentiation across key regions.
