Senior Growth Manager Full Time NEW

Reports to: Sr Director of Marketing

Own and scale Fishbowl’s paid acquisition engine and run it like an AI-native growth operating system. Every campaign is a hypothesis, every dollar is measured, and every workflow, from keyword research to creative iteration to performance analysis, is accelerated by agents and automation. This is not a traditional paid media seat. It is a hands-on growth function designed to ship more tests, learn faster, and compound returns against competitors with bigger budgets and slower reflexes.

Fishbowl sells AI Manufacturing. The growth motion has to match the product. This Senior Growth Manager is expected to use AI fluently across the daily workflow, building prompt libraries, agent workflows, and analysis pipelines that turn paid acquisition into a continuously optimizing system. If you think of AI as a tool you occasionally open in another tab, this is the wrong role. If you think of AI as the way modern growth marketers actually work, keep reading.

What You Own

Paid Acquisition Strategy & Execution

• Own day-to-day execution of SEM and paid media channels (Google, Meta, etc) end to end, with room to test emerging channels
• Plan, launch, test, and optimize campaigns across audiences, creative, bidding, and landing pages
• Translate growth strategy into a disciplined testing roadmap with clear hypotheses and success criteria
• Partner with external agencies on planning, execution, and continuous optimization, holding them to a high performance bar

AI-Native Growth Operations

• Build and maintain an AI-powered workflow stack for keyword expansion, ad copy generation, creative variation, audience research, and competitive monitoring
• Use LLMs and agent tools to accelerate campaign builds, QA, and reporting, freeing time for strategy and judgment calls
• Develop prompt libraries and reusable automations the broader marketing team can adopt
• Stay current on AI tools shaping paid growth (creative generation, predictive bidding, auto-experimentation) and bring the best of them in-house

Performance Measurement & Attribution

• Manage and optimize programs against LTV/CAC, CAC, ROAS, and conversion efficiency
• Apply multi-touch attribution and directional lift analysis to evaluate channel and campaign impact
• Translate performance data into clear optimization and investment decisions, not dashboards for their own sake
• Build feedback loops between paid acquisition and downstream pipeline outcomes in partnership with RevOps and Sales

Experimentation & Conversion

• Run structured growth experiments across audiences, creative, offers, and landing pages
• Use AI to accelerate variant production and post-test analysis so the team learns faster than the market
• Apply learnings to scale ROI-positive programs and shut down what is not working without sentimentality

Cross-Functional Partnership

• Collaborate with Sales, Product, Finance, RevOps, and Analytics to understand downstream impact and improve conversion efficiency
• Partner with Lifecycle and Content teams to align paid intent with nurture, sales follow-up, and customer messaging
• Bring a clear point of view to marketing leadership on where to invest, where to pull back, and what to test next

Key Metrics

• CAC, LTV/CAC, and ROAS across paid channels
• Qualified pipeline contribution from paid acquisition
• Conversion efficiency from click to demo to opportunity
• Test velocity and win rate across the experimentation roadmap
• Efficiency gains from AI-powered workflows (time saved, output increased)

You’re a Fit If

• 5+ years in growth, performance, or acquisition marketing, ideally in B2B SaaS
• Proven experience owning and executing paid acquisition programs end to end across SEM and paid social (Meta/Facebook)
• Hands-on ownership of growth economics, attribution, and performance measurement
• Experience working with agencies on paid media execution and holding them accountable to outcomes
• AI-native operator: you automate field, partner, and customer execution, you don’t just run playbooks
• Strong judgment when prioritizing what to test, scale, or stop
• Comfortable balancing strategic thinking with hands-on execution, and operating with high autonomy and high accountability