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Head of Marketing & Partnerships (Contract)
YES DAY Beauty
Location: Los Angeles, CA (Hybrid – primarily remote with travel a few times per month)
Contract: 6 months, with potential to extend
Compensation: $13,000–$15,000/month (depending on experience)
About YES DAY
YES DAY is a clean skincare brand created by a teen, for teens. Founded by 13-year-old Coco Granderson and her mom Danielle, the brand was born from a simple insight: tweens and teens are excited about skincare—but lack products that are safe, age-appropriate, and fun.
All YES DAY products are formulated in partnership with award-winning cosmetic chemist Ron Robinson, ensuring gentle, effective formulas designed specifically for young skin.
Since launching in October 2025, YES DAY has been rapidly growing across DTC, TikTok Shop, Amazon, and emerging retail partners. Our mission is to make skincare safe, simple, and fun—while helping the next generation build confidence and healthy habits early.
Role Overview
We’re looking for a Head of Marketing & Partnerships (Contract) to lead brand growth, drive awareness, and build a powerful, engaged community around YES DAY. This is a high-impact, leadership-level role for someone who thrives in a startup environment and loves being both strategic and hands-on. You’ll own key marketing initiatives across community, partnerships, and activations—working closely with the founders and collaborating with our broader marketing team.
What You’ll Do
Community & Grassroots Marketing
– Lead YES DAY ambassador and community programs (Superfilliate and TYB)
– Identify and scale opportunities across schools, sports teams, and youth organizations
– Develop and execute sampling and product seeding strategies
– Build meaningful relationships with youth-focused communities and partners
Creator & Influencer Partnerships
– Own strategy and execution for teen and Gen Z creator partnerships
– Manage influencer gifting, seeding, and long-term collaborations
– Develop scalable creator programs that drive awareness and conversion
– Partner with the social media team to amplify creator content
Brand Marketing & Strategic Partnerships
– Develop and lead creative strategies to grow awareness among teens, tweens, and parents
– Identify and execute high-impact brand partnerships and collaborations
– Support marketing initiatives tied to retail launches and key campaigns
Events & Brand Activations
– Lead planning and execution of brand events, teen activations, and experiential moments
– Oversee influencer and community events
– Support founder visibility and storytelling opportunities
Leadership, Campaigns & Reporting
– Collaborate across channels to drive cohesive, high-performing campaigns
– Ensure consistency in brand voice, messaging, and positioning
– Track, analyze, and report on brand awareness and growth metrics
Who You Are
– 5+ years of experience in marketing, partnerships, brand marketing, or community building
– Experience with consumer or beauty brands strongly preferred
– Proven ability to build and scale relationships and partnerships
– Strategic thinker who is equally comfortable executing day-to-day
– Thrives in a fast-paced, entrepreneurial environment
– Deep understanding of youth culture, Gen Z/Gen Alpha, and community-driven brands
– Proficient in Canva and Figma
Bonus Points
– Influencer or creator partnerships at scale
– Event marketing and experiential activations
– Youth, Gen Z, or Gen Alpha-focused brands
– Beauty or skincare industry
Why This Role
– Work directly with founders building a fast-growing, culturally relevant brand
– Help shape a category-defining skincare brand for the next generation
– Create meaningful, real-world impact with young consumers
– Join a flexible, entrepreneurial environment with strong growth potential
