PR, KOL, & Community Events Manager Full Time NEW

Location: Los Angeles, CA

Work Type: Full-time

Salary Range: $90-120K + bonus

Start Date: Immediate

About Thyseed (USA)

Thyseed is a premium baby-feeding brand focused on helping parents through stressful feeding needs by bringing their babies high quality, trusted baby bottles and other feeding products. We are building our US business from the ground up and are looking for a hands-on PR, KOL, and community events manager who can help make Thyseed more visible, trusted, and relevant in the US market.

About the Role

This role will lead Thyseed’s US public relations, creator partnerships, expert collaborations, and offline community activations. This role is not just about getting exposure. It is about building trust with parenting media, baby product reviewers, feeding experts, and local parent communities. You will help turn Thyseed into a credible baby-feeding specialist with expert voices, media coverage, and real stories.

Key Responsibilities

PR and media relations

• Build and manage relationships with US parenting media, baby product editors, product reviewers, gift guide editors, podcast hosts, newsletters, and relevant family/lifestyle outlets.
• Prepare and manage PR materials, including media lists, product fact sheets, brand story materials, review pitches, award submissions, sample outreach, and follow-up communication.
• Secure product reviews, media mentions, expert interviews, award opportunities, and inclusion in baby-feeding, registry, daycare-prep, breastfeeding-transition, and newborn-essential content.
• Ensure all public messaging is accurate, parent-friendly, and aligned with Thyseed’s approved positioning.
• Respond to and escalate sensitive issues quickly, especially questions related to safety, product claims, baby health, compliance, or negative public comments.

KOL, KOC, and expert partnerships

• Identify, vet, and manage US creators, including parenting creators, mom creators, breastfeeding creators, baby-care educators, nurses, lactation consultants, pediatric-focused educators, and baby product reviewers.
• Create clear creator briefs that explain Thyseed’s core message, product benefits, content guardrails, and approved language.
• Manage product seeding, collaboration timelines, content approvals, usage rights, performance tracking, and creator relationship follow-up.
• Prioritize creators who can explain real parent problems clearly and credibly, especially bottle refusal, breast-to-bottle transition, feeding stress, latch, flow, and product safety transparency.

Offline events and community building

• Plan and execute local LA-area activations, including parenting events, baby fairs, lactation consultant meetups, mom group partnerships, sampling events, creator meetups, and small educational sessions.
• Build local relationships with parenting communities, doulas, birth workers, lactation consultants, family wellness spaces, baby boutiques, and other relevant partners.
• Coordinate product samples, event materials, staffing, setup, follow-up, and post-event reporting.
• Collect parent feedback, testimonials, questions, objections, and content ideas from offline events and community conversations.

Reporting and performance tracking

• Track PR, KOL, and event performance, including media mentions, estimated reach, creator content views, engagement rate, save/share rate, sentiment, traffic lift, branded search movement, sample conversion, and reusable content assets.
• Prepare weekly updates and regular summaries.
• Share learnings internally so creator feedback, parent questions, and community insights can improve content, DTC pages, Amazon messaging, and future product planning.

Success Metrics

• Growth in qualified media coverage and product reviews
• High-quality KOL and expert creator collaborations
• Positive creator and parent sentiment
• Reusable UGC and expert content assets
• Traffic lift to Amazon and DTC from PR/KOL/event activities
• Growth in branded search and brand awareness
• Successful execution of local events and sampling programs

Qualifications

• 5-8+ years of experience in PR, influencer marketing, creator partnerships, community marketing, events, or brand marketing.
• Experience working with consumer brands. Baby, parenting, wellness, beauty, health, family, or premium lifestyle experience is strongly preferred.
• Strong understanding of TikTok, Instagram, YouTube, parenting media, creator partnerships, and US consumer communication.
• Ability to build relationships with creators, experts, media contacts, local partners, and parent communities.
• Strong writing and communication skills.
• Comfortable managing outreach, briefs, timelines, samples, approvals, event logistics, and reporting.
• Able to work in a fast-moving startup environment with a multicultural, international team.
• Existing relationships with parenting creators, baby product reviewers, parenting media, or family-focused event partners.

How to Apply

Please submit your resume and a short note explaining why you are interested in helping build Thyseed’s US brand. If available, please include examples of PR campaigns, creator partnerships, community events, or consumer brand work you have managed.

Equal Opportunity Statement

• Thyseed is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, ancestry, age, disability, medical condition, marital status, veteran status, pregnancy, genetic information, or any other status protected by applicable law. We also consider qualified applicants with criminal histories in a manner consistent legal requirements.