Marketing Generalist Full Time NEW

information, please see: https://www.vermontjoblink.com/jobs/1371819

Marketing Generalist

Location: Woodstock, VT

Department: Sales & Marketing

Type: Full-Time Salaried

Salary: $55,000- 65,000

About Us

At Farmhouse Pottery, we are committed to traditional craft and

techniques, rooted in simple,

intentional designs for your home. We aspire to bring timeless and

functional home goods to our

customers, enhancing their living spaces with quality and style.

About The Role

We’re looking for a production-minded Marketing Generalist who thrives

on getting a high

volume of quality content in front of our audience. You’ll use AI tools

to design and automate

email, social, and SMS workflows, move quickly across channels, and keep

our brand

consistently visible. You have a strong eye for design and brand

aestheticsthough you don’t

need to be a designer yourselfand you’re energized by execution,

output, and measurable

results.

What You’ll Do

Email, SMS & Marketing Automation

• Build, schedule, test, and send email, SMS, and site pop-up campaigns

in Klaviyo

• Use AI tools to design, draft, and automate email and marketing

workflows that increase

output and efficiency

• Own list segmentation, A/B testing, and performance tracking to

continuously improve

results

• Develop and maintain automated flows (welcome, abandoned cart,

post-purchase, etc.)

Content Production & Volume

• Drive a high volume of on-brand content across email, social, and

e-commerce channels

• Adapt, resize, and format creative assets for marketing, e-commerce,

and paid

campaigns

• Use established templates, brand guidelines, and AI-assisted tools to

produce collateral

quickly and consistently

• Manage and maintain the digital image library, ensuring assets are

uploaded, tagged,

and organized

Social Media

• Help manage Farmhouse Pottery’s presence across Instagram, Pinterest,

YouTube,

LinkedIn, TikTok, and Facebook

• Plan, schedule, and post content using the social media calendar
• Support content creation through video and photo capture
• Ensure ongoing community engagement by liking, commenting, and

resharing content

from other brands and influencers

• Stay current on social trends, formats, and platform updates (Reels,

short-form video,

social commerce, etc.)

• Assist with influencer coordination and content asset organization

E-commerce & Cross-Functional Support

• Partner with the e-commerce manager to update and optimize site

imagery and creative

assets

• Prepare content for home page, product pages, landing pages, and

general site updates

• Support programs and initiatives such as loyalty, gift registry, and

trade programs

• Coordinate product needs and logistics for photoshoots
• Collaborate with marketing, e-commerce, and sales teams to keep

messaging cohesive

across channels

What We’re Looking For

• A production mindsetyou measure success by output, consistency, and

getting content

live

• Comfort and enthusiasm in using AI tools to design, draft, and

automate marketing

workflows

• A strong design eye and instinct for brand aesthetics (you don’t need

to be a designer)

• Strong organizational skills with the ability to manage multiple

projects and deadlines

• Familiarity with Klaviyo or a similar email/SMS platform
• Experience supporting or managing a business social media account
• Strong written and verbal communication skills with attention to brand

voice and tone

• Basic familiarity with Adobe Photoshop, Illustrator, Figma, or Canva

or willingness to

learn

• Working knowledge of Shopify Plus and Google Suite desired but not

Required

• Interest in marketing and content creation with a desire to grow

professionally and take

on increasing re sponsibility

Benefits

• Comprehensive health, dental, and vision insurance
• Parental Leave policy
• Company paid holidays and PTO
• 401(k) with company matching
• Opportunity to make pottery, plus product discounts

We participate in E-Verify.

• Marketing Generalist
• – About Us
• About the Role
• What You’ll Do
• What We’re Looking For
• Benefits