Associate CRM Manager Full Time NEW

Born in 2016 from our founder and formulator Nicolas Travis’s journey healing from traumatic facial injuries, Allies of Skin creates the most effective products to bring continuous improvement, repair, and hope to your skin, no matter your life stage or concerns. Our multifunctional formulas tend to even the trickiest issues with the power of what Nic calls “supercharged clinicals” — maxed-out concentrations of clinically proven actives that do more in less time. Every benefit-packed product taps into the skin’s natural ability to regenerate, maintaining its peak performance far beyond what’s traditionally possible.

About The Role

Allies of Skin is seeking an Associate CRM Manager to help execute and optimize our customer experience across email, SMS, loyalty, and service touchpoints. In this role, you’ll support day-to-day CRM and loyalty operations—including briefing and building campaigns, managing segments, tracking performance, and implementing improvements defined with the Senior CRM Manager.

You’ll use customer data, reporting, and feedback to help refine journeys, improve personalization, and strengthen retention. This role is ideal for someone who is detail-oriented, hands-on, and excited to bring customer-first initiatives to life. You’ll work closely with marketing, product, creative, insights, and customer experience teams to bring a 360° customer-first strategy to life.

What You’ll Do

Email, SMS & Campaign Execution

• Develop clear briefs for creative and brand teams to produce email/SMS assets that support upcoming CRM campaigns and automations
• Build and deploy automated, lifecycle, and campaign email/SMS flows in Klaviyo (or similar ESP)
• Manage dynamic segmentation, personalization, and campaign QA
• Partner with creative and marketing teams to ensure messaging aligns with brand strategy

CRM Strategy & Optimization

• Collaborate with cross-functional partners to support 360° go-to-market CRM strategies
• Analyze customer behavior, engagement performance, and CRM KPIs to identify actionable optimizations
• Lead A/B and multivariate testing strategies to drive continuous improvement

Loyalty Program Development & Management

• Assist in shaping the brand’s loyalty program strategy, including tier structure, rewards, communications, and roadmap planning
• Collaborate with vendors and internal teams to integrate loyalty solutions across digital channels
• Monitor loyalty program health, participation, and ROI; use insights to recommend enhancements

Cross-Functional Strategy

• Work with the Senior Manager of CRM to build and refine customer segments to support personalized communications
• Ensure all CRM and loyalty initiatives align with business goals and support customer lifetime value

Customer Insights & Experience

• Oversee escalated customer service tickets in partnership with CX teams
• Analyze customer sentiment trends, creating reports and insights to shape product education and service improvements
• Partner with the social community team to identify customer sentiment and implement changes across DTC digital touchpoints
• Perform other duties as assigned

Qualifications

• 1–3+ years of experience in CRM, lifecycle marketing, or retention marketing (beauty, wellness, or DTC preferred)
• Hands-on experience with Klaviyo or similar ESP (Iterable, Braze, Attentive, etc.)
• Experience managing or supporting loyalty programs strongly preferred
• Strong analytical skills with the ability to interpret data and convert insights into action
• Hands-on experience with Shopify, Klaviyo, Attentive, and loyalty platforms (e.g., Yotpo)
• Familiarity with customer journey mapping, segmentation strategy, and performance reporting
• Excellent project management and cross-functional communication skills
• Passion for building meaningful, long-term customer relationships
• Ability to perform essential duties, with or without reasonable accommodation
• Ability to operate independently in a fast‑paced, ambiguous environment
• Strong self‑management, prioritization, and ownership of outcomes
• Proactive problem‑solving and clear, consistent communication

Why Allies of Skin?

• Competitive salary
• Comprehensive health, dental, and vision insurance
• Flexible work environment offering hybrid options, generous paid time off, paid holidays, and a paid day off to celebrate your birthday
• 401(k) plan with company match
• Exclusive product perks for Allies employees
• A collaborative, innovative, and inclusive company culture

The Pay Range For This Role Is

80,000 – 100,000 USD per year(Los Angeles, CA)