Senior Vice President of Marketing Full Time NEW

Senior Vice President of Marketing

About the Role

We are seeking an experienced and visionary Senior Vice President of Marketing to lead global marketing strategy, brand development, and integrated growth initiatives across all channels. This executive role is responsible for defining marketing direction, driving demand generation, strengthening brand positioning, and aligning marketing execution with long-term business objectives.

The ideal candidate is a senior marketing leader with deep expertise in global strategy, performance marketing, brand management, and cross-functional leadership in high-growth or complex organizational environments.

Key Responsibilities

Develop and lead enterprise-wide marketing strategy aligned with revenue and growth objectives

Oversee global brand positioning, integrated marketing campaigns, and audience engagement strategies

Lead demand generation, performance marketing, and lifecycle marketing initiatives across channels

Collaborate with executive leadership, product, sales, operations, and regional teams to ensure strategic alignment

Analyze market trends, customer insights, and competitive intelligence to guide marketing decisions

Establish marketing KPIs, reporting systems, and performance measurement frameworks

Drive innovation in digital marketing, content strategy, and customer acquisition channels

Oversee marketing budget planning, resource allocation, and campaign optimization

Lead cross-functional initiatives focused on brand growth, market expansion, and customer engagement

Build and mentor high-performing global marketing, communications, and growth teams

Qualifications

Bachelor’s degree in Marketing, Business Administration, Communications, or related field

12+ years of experience in marketing leadership roles, including senior executive or global marketing positions

Proven success leading large-scale marketing organizations and global campaigns

Strong strategic thinking, analytical, and decision-making capabilities

Excellent communication, leadership, and stakeholder management skills

Experience working in fast-paced, multinational or high-growth environments

Familiarity with marketing analytics platforms, CRM systems, and digital marketing technologies

Preferred Skills

Global marketing strategy and execution

Brand leadership and positioning

Performance and growth marketing

Integrated communications strategy

Customer acquisition and lifecycle management

Data-driven decision making

Cross-functional executive leadership

• Team building and organizational development